Promotions, Editorial, and Digital Visibility Manager

Teledyne Technologies Incorporated•Waterloo, ON

8d•$68,600 - $91,400

About The Position

Teledyne Digital Imaging is seeking a Promotions, Editorial, and Digital Visibility Manager to drive awareness, demand, and discoverability across industry publications, paid media, search engines, and emerging AI-driven platforms. This role is responsible for promoting and increasing the visibility of company content across multiple channels and serves as the central integrator between paid media, editorial relationships, search optimization, and modern discovery platforms.

Requirements

5-10 years of experience in B2B marketing, demand generation, or digital promotion
Proven experience managing multi-channel campaigns
Hands-on Google Ads experience
Experience working with media/publications
Strong analytical and communication skills
Experience with content syndication
Experience with SEO and AI-driven discovery
Experience in industrial, manufacturing, or technical markets
Hands-On Proficiency Required: Google Ads (campaign creation, bidding, optimization)
Google Analytics (GA4) for performance tracking and Google Tag Manager (GTM)
Familiarity with LinkedIn Ads or similar platforms
Excel or equivalent for campaign analysis
Experience with NetLine, TechTarget, Madison Logic, or similar platforms
SEO tools (SEMrush, Ahrefs, Moz)
Familiarity with AI-driven search (ChatGPT, generative search tools)
Comfort using AI tools for content analysis and optimization

Nice To Haves

Working Knowledge: CMS platforms (WordPress, Drupal, Sitecore)
Marketing automation tools (HubSpot, Marketo, Eloqua)
Social media platforms and scheduling tools
A/B testing tools (Optimizely)
Data visualization (Power BI, Tableau)
Programmatic platforms (DV360)

Responsibilities

Plan and execute paid promotional programs across industry publications (digital and print)
Manage sponsorships, newsletters, display ads, and editorial programs
Develop annual media plans aligned with campaigns and product launches
Manage relationships with editors, journalists, and industry publications
Pitch story ideas, articles, and technical content
Drive earned media placement and track coverage
Drive Google Ads campaigns end-to-end (strategy, execution, optimization)
Manage keyword strategy, ad copy, and landing page alignment
Optimize for conversions and cost efficiency
Manage content syndication campaigns (whitepapers, webinars)
Evaluate lead quality and campaign performance
Coordinate paid and organic promotion across channels
Ensure alignment of messaging and campaign timing
Own SEO strategy at a content and structural level
Improve performance through optimization and collaboration with web teams
Monitor how company content appears in AI-driven search
Recommend improvements for discoverability
Build performance reports across channels
Provide actionable insights and recommendations