Promotional/Commercial Strategy Lead

evo•Seattle, WA

6d•$90,000 - $95,000•Remote

About The Position

evo is a leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

Requirements

Bachelor's Degree required.
5+ years of experience in retail, eCommerce, or consumer marketing preferred.
Experience developing promotional strategies, customer offers, and integrated marketing campaigns supported by commercial analysis and customer insights that drive measurable business results.
Experience collaborating across merchandising, planning, buying, creative, digital marketing, and cross-functional business teams.
Experience in omnichannel retail preferred.
Microsoft Office – Proficient
Experience with retail analytics, reporting, and campaign performance tools preferred.
Commercial planning and strategy
Promotional strategy and offer development
Retail and eCommerce analytics
Financial and inventory planning
Marketing campaign planning
Cross-functional collaboration
Customer-focused thinking
Analytical and data-driven decision making
Communication and presentation skills
Business case development
Project management
Critical thinking
Adaptability
Organization and prioritization
Time management

Responsibilities

Develop and coordinate evo's commercial event calendar, including seasonal sales, promotional campaigns, member activations, and other key revenue-driving events.
Partner with commercial leadership to identify business priorities and recommend promotional strategies, campaign optimizations, and customer activation ideas that improve commercial performance and address evolving business needs.
Partner with Planning, Buying, and Merchandising to identify inventory opportunities and risks, developing commercial strategies that improve sell-through, gross margin, and inventory productivity while balancing revenue and customer objectives.
Use business performance, inventory health, category trends, customer demand, and financial results to determine where commercial marketing investment and promotional focus should be directed.
Develop compelling promotional strategies, customer offers, and integrated marketing plans that align with business objectives and deliver measurable results.
Develop clear marketing briefs that define campaign objectives, target audiences, messaging, promotional mechanics, timelines, and success metrics.
Lead cross-functional planning and execution with Creative, CRM, Performance Marketing, Retail, eCommerce, Customer Service, and Operations to ensure successful launch and execution of commercial campaigns.
Partner closely with Brand Marketing Managers to ensure commercial events complement seasonal storytelling, category campaigns, and brand initiatives.
Analyze campaign performance across revenue, gross margin, customer acquisition, retention, inventory productivity, and channel performance, translating insights into future commercial strategies and recommendations.
Continually evolve evo's commercial marketing approach by testing new promotional concepts, offer mechanics, loyalty initiatives, experiential campaigns, and ecosystem-driven customer activations.
Leverage evo's ecosystem—including Membership, Stores, Service, Rentals, evoTrip, Hotels, Experiences, and strategic partnerships—to create differentiated commercial experiences that strengthen customer engagement and drive business growth.
Monitor customer, industry, and competitor trends to identify innovative promotional opportunities and continuously strengthen evo's commercial marketing approach.
Other duties as assigned.

Benefits

100% paid health dental and vision
Paid vacation time, sick leave, 40 hours volunteer paid time off
Paid parental leave for birthing & non birthing parents
Retail quarterly bonus program, profit share program and long-term compensation program
401k matching
Employee discount and access to pro deals on most the products we sell
NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
Bike finance program and bike stipend
Time together outside, volunteer activities, community events, ride days and annual retreat
Flexible work schedules, remote work for eligible roles, and dog friendly offices
Career pathing, leadership development, network development, training and performance feedback