Promotional/Commercial Strategy Lead

evo•Seattle, WA

2d•Hybrid

About The Position

The Commercial/Promotions Strategy Lead is responsible for developing and coordinating evo's commercial event calendar, creating promotional strategies, offers, messaging, and integrated marketing plans that drive key revenue-generating events throughout the year. This includes annual sales, seasonal promotions, member activations, and other commercial events designed to deliver measurable business results. The role collaborates with various teams, including Senior Director of .com, Head of Stores, Planning, Buying, Merchandising, and Brand Marketing, to translate business priorities into customer-facing marketing strategies that drive revenue, inventory movement, and customer engagement. This position requires strong commercial judgment to balance revenue, gross margin, inventory productivity, and customer experience when developing promotional strategies and recommending commercial opportunities.

Requirements

Bachelor's Degree required.
5+ years of experience in retail, eCommerce, or consumer marketing preferred.
Experience developing promotional strategies, customer offers, and integrated marketing campaigns supported by commercial analysis and customer insights that drive measurable business results.
Experience collaborating across merchandising, planning, buying, creative, digital marketing, and cross-functional business teams.
Experience in omnichannel retail preferred.
Proficient in Microsoft Office.
Experience with retail analytics, reporting, and campaign performance tools preferred.
Commercial planning and strategy.
Promotional strategy and offer development.
Retail and eCommerce analytics.
Financial and inventory planning.
Marketing campaign planning.
Cross-functional collaboration.
Customer-focused thinking.
Analytical and data-driven decision making.
Communication and presentation skills.
Business case development.
Project management.
Critical thinking.
Adaptability.
Organization and prioritization.
Time management.

Responsibilities

Coordinates the annual commercial event calendar, including seasonal sales, promotional campaigns, member activations, and other key revenue-driving events.
Partners with commercial leadership to identify business priorities and recommend promotional strategies, campaign optimizations, and customer activation ideas that improve commercial performance and address evolving business needs.
Partners with Planning, Buying, and Merchandising to identify inventory opportunities and risks, developing commercial strategies that improve sell-through, gross margin, and inventory productivity while balancing revenue and customer objectives.
Uses business performance, inventory health, category trends, customer demand, and financial results to determine where commercial marketing investment and promotional focus should be directed.
Develops compelling promotional strategies, customer offers, and integrated marketing plans that align with business objectives and deliver measurable results.
Develops clear marketing briefs that define campaign objectives, target audiences, messaging, promotional mechanics, timelines, and success metrics.
Leads cross-functional planning and execution with Creative, CRM, Performance Marketing, Retail, eCommerce, Customer Service, and Operations to ensure successful launch and execution of commercial campaigns.
Partners closely with Brand Marketing Managers to ensure commercial events complement seasonal storytelling, category campaigns, and brand initiatives.
Analyzes campaign performance across revenue, gross margin, customer acquisition, retention, inventory productivity, and channel performance, translating insights into future commercial strategies and recommendations.
Continually evolves evo's commercial marketing approach by testing new promotional concepts, offer mechanics, loyalty initiatives, experiential campaigns, and ecosystem-driven customer activations.
Leverages evo's ecosystem—including Membership, Stores, Service, Rentals, evoTrip, Hotels, Experiences, and strategic partnerships—to create differentiated commercial experiences that strengthen customer engagement and drive business growth.
Monitors customer, industry, and competitor trends to identify innovative promotional opportunities and continuously strengthen evo's commercial marketing approach.
Other duties as assigned.