Project Manager, Transformation

VF Corporation • Denver, CO

1d • $114,400 - $143,000

About The Position

The Project Manager, Transformation provides hands-on support to the Senior Director of Transformation, VP of Transformation, and leadership in go-to-market and commercial functions. The role oversees cross-functional transformation workstreams, supports development of tools and processes, and drives change management, with a special focus on AI and generative AI in marketing, creative, product and content creation, related builds, and analytics. The position works with functions including marketing, creative, e-commerce/direct-to-consumer, design, and product development across brands, as well as the VF Innovation team.

The role partners with the Innovation team and business stakeholders to implement AI and generative AI use cases when the technology is mature enough to scale across the enterprise. It supports process and systems design, adoption, responsible use, business value assessment, progress tracking, leadership updates, cross-brand knowledge sharing, and training. The position also coordinates transition workstreams and their handoff to business-as-usual operations, works with Finance and workstream leads on value realization, and coordinates risk assessments and escalation of execution challenges.

Requirements

• Five years of experience, or 1+ years of experience with an MBA.
• Degree in a related field preferred; a master’s degree preferred.
• Strategic and innovative thinking, with the ability to support transformation and AI initiatives across an organization.
• Ability to project-manage multiple cross-brand initiatives and maintain organized, continuous progress.
• Ability to influence and persuade others without formal authority.
• Ability to integrate and analyze internal and external data to inform decisions.
• Ability to learn quickly and adopt new tools.
• Executive presence and excellent verbal and written communication skills, including the ability to influence organizational leaders.
• Motivation to work independently and in cross-functional teams across multiple regions.
• Strong interest in AI and generative AI, and in marketing or creative work.
• Experience in consumer-centric, fast-moving companies or in consumer technology, AI, or generative AI fields.
• Experience driving strategic and operational activities for a transformation office or PMO team within a global organization.

Nice To Haves

• Experience driving digital programs, ideally in the apparel, footwear, or fashion industry.
• Experience in marketing, creative, or AI and generative AI.

Responsibilities

• Execute transformation workstreams focused on AI and generative AI acceleration, including digital, creative, marketing asset creation, and product creation.
• Work with the Innovation team to implement and deliver value from AI and generative AI use cases that are sufficiently mature to scale across the enterprise.
• Design processes, accountabilities, and systems integration; address adoption roadblocks and support change management.
• Support ad-hoc rollout of new tools and systems by troubleshooting and identifying usability or functionality gaps.
• Collaborate with external agencies on rapid proofs of concept to test emerging technologies and define scalability requirements.
• Address risks and challenges with the Innovation team, business teams, and legal teams to support responsible and ethical AI use.
• Determine business value and use cases for emerging technologies across brands and regions, moving applications from experimentation toward scalability.
• Track progress across brands and regions and prepare progress materials for the global leadership team, brand leaders, and regional leaders.
• Co-lead AI forums for cross-brand exchange and use-case showcases, and provide input for AI-related requests for proposals.
• Liaise with business stakeholders and AI champions within brands to gather needs and connect them with technology progress for initiative prioritization.
• Create training materials and support VF Academies to enable change management.
• Identify risks and interdependencies between AI and generative AI workstreams and other transformation priorities, and assess intervention strategies with the Senior Director.
• Oversee tracking and execution of transition workstreams and ensure smooth handover to business-as-usual teams, such as Stores, Brand, and Marketing.
• Collaborate with VF Finance and workstream leads to ensure value realization is on track.
• Coordinate risk assessments and escalate execution challenges as needed.

Benefits

• Eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• VF offers benefit programs; details are provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level