Project Manager Marketing North America

http://www.myswitzerland.com•New York, NY

3d•Onsite

About The Position

Switzerland Tourism is the marketing organization for the national and international promotion of Switzerland as a vacation, travel and convention destination. As Project Manager Marketing North America (100%), you are based in New York and report to the Head of Campaigning & Activation North America. You share responsibility for the successful marketing of Switzerland as a holiday and travel destination in the US and Canada. Working with internal and external partners, you help develop, design and orchestrate targeted marketing campaigns and tactics for our B2C audience.

Requirements

Higher education in marketing, communication or tourism (Uni/FH)
2 to 4 years of professional experience, preferably in marketing, PR or campaigning, with a strong affinity for digital marketing tools, trends and storytelling
High degree of motivation and flexibility, with the ability to handle varied workloads and tasks
Affinity for creative and eye-catching marketing ideas and concepts
Excellent oral and written English and good knowledge of German, French or Italian
Strong project management and coordination skills
Strong sense of visual aesthetics, layout and graphic composition
Confident appearance and diplomatic negotiation skills
Curious, versatile, customer- and partner-oriented team player with a high degree of independence
Very good knowledge of Switzerland as a travel and holiday destination
Swiss citizenship due to visa regulations

Nice To Haves

Experience with graphic and design programs such as InDesign and video editing is advantageous, or willingness to develop these skills

Responsibilities

Implement Switzerland Tourism’s marketing and communication strategy by designing, implementing and analyzing integrated campaigns with the North American team, market partners and head office in Zurich
Ensure a consistent brand experience across channels and communication activities
Manage ST North America digital channels, including MySwitzerland.com/na and e-newsletters, and actively support national social media campaigns
Work closely with the Campaigning & Activation team and coordinate with investing market partners
Develop and adapt creatives for B2C and B2B tactics in line with ST corporate design guidelines
Create print creatives such as ads and invitations
Carry out administrative duties related to Campaigning & Activation, including database maintenance and reporting
Monitor campaigns and support achievement of yearly defined KPIs
Perform other duties as assigned by the Head of Campaigning & Activation