Project Manager - Lifecycle Marketing

Floor & Decor • Atlanta, GA

2d • Onsite

About The Position

The Project Manager - Lifecycle Marketing is responsible for ensuring that the Floor & Decor email marketing program is operating efficiently, effectively and driving the desired results. They will organize, prioritize, and monitor key email marketing operational metrics to ensure flawless execution. The Project Manager - Lifecycle Marketing will frequently work with stakeholders across departments including content, creative, CRM, ecommerce, IT, Operations, stores and agencies.

Requirements

• Bachelor’s degree in Communications, Marketing, Business or related field.
• 2-4 years of progressive experience in project management, with email marketing experience desired.
• Excellent verbal, written, and interpersonal skills.
• Excellent leadership, project management, collaboration skills and the ability to drive results.
• Ability to proactively manage multiple projects, communicate, and be adaptable to changes in a fast-paced work environment.
• Substantial prioritization, organizational, and calendar-management skills.
• Willingness to work as part of a team and contribute to the success of the group.
• Excels in managing workflow and task management software like Jira, Teamwork, Workfront, or other system.
• Computer skills in Microsoft Office (Word, Excel, Outlook and PowerPoint).

Nice To Haves

• Strong knowledge of the email landscape and trends.
• Familiarity with list segmentation, journeys, API integration, and platform integration.
• Experience with email marketing software, such as Salesforce Marketing Cloud or another ESP (Email Service Provider).

Responsibilities

• Serving as the key liaison between our agency, Salesforce Marketing Cloud developers, Salesforce Marketing Cloud engineer, IT, creative, content, and Operations.
• Coordinating internal resources, including email developers, engineers, content, creative teams, and third-party partners, to ensure the flawless execution of email development and deployment. This ranges from multi-touch communications such as store event invitations and triggered emails to ongoing communications including newsletters, inspiration catalog launches, and new product feature announcements.
• Ensuring all projects are delivered on time, within scope, and within budget.
• Developing project scopes and objectives, involving all relevant stakeholders, and ensuring technical feasibility.
• Ensuring resource availability and allocation.
• Developing detailed project plans to track progress and ensure successful delivery.
• Using appropriate verification techniques to manage changes in project scope and schedule.
• Measuring project performance using appropriate systems, tools, and techniques.
• Reporting project status and escalating issues to management as needed.
• Managing relationships with developers and the broader team.
• Performing risk management to minimize project risks.
• Establishing and maintaining relationships with third-party vendors and partners.
• Creating and maintaining comprehensive project documentation.
• Maintaining the email marketing calendar to incorporate cross-functional initiatives into email communications. This includes working across multiple teams and initiatives, including the editorial calendar, proprietary brand launches, individual store event calendars, and credit/clearance promotions.
• Coordinating the development of designed and coded creative assets for email campaigns, from initial asset requests to the creative team through final delivery to agencies.
• Conducting quality assurance testing on all emails prior to deployment to ensure accuracy of content and links.
• Monitoring the ongoing performance of the company’s email program and website, including measuring performance against key performance indicators and business goals.

Benefits

• Bonus opportunities & career advancement opportunities at every level
• 401k with company match
• Employee Stock Purchase Plan
• Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level