Project Manager (Creative) - D

Kyyba•Abbott Park, IL

5d•Onsite

About The Position

Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances. At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development. Senior Brand Activation Project Manager Main Purpose of Role The Senior Brand Activation Project Manager is responsible for leading the successful intake, deployment and activation of enterprise brand migration initiatives across 's global business units. This role serves as the central orchestrator between corporate brand strategy, business stakeholders, and creative execution teams to ensure prioritized consistent adoption of brand frameworks, design systems, and marketing communications standards at the intersection of strategy, design and execution. The ideal candidate possesses expertise in brand strategy, brand architecture, rebranding, and organizational brand transformation, with fluency in design principles and tactics. They will guide business units through migration planning, assess readiness, identify gaps, facilitate decision-making, and align stakeholders to ensure seamless implementation of new brand standards. This role oversees the execution of brand migration strategies, evaluates business unit needs, determines appropriate self-service versus centralized support pathways, and mobilizes resources across Global Marketing, External Affairs (GMEA), Design, Creative, and Communications teams when specialized expertise is required. The Senior Brand Activation Project Manager leads highly complex, enterprise-scale initiatives that directly impact business growth, customer experience, and brand consistency.

Requirements

Bachelor's degree in Marketing, Brand Strategy, Communications, Business, Design, Project Management, or related field.
Minimum 8-10 years of experience, including: Brand strategy, brand architecture, brand transformation, or rebranding initiatives.
Enterprise project or program management.
Marketing communications and integrated marketing execution.
Cross-functional stakeholder management in highly matrixed organizations.
Change management, governance, and business process implementation.
Creative agency, brand consultancy, corporate marketing, or related industry experience preferred.
Deep understanding of brand architecture, brand migration, and rebranding methodologies.
Experience leading enterprise-wide brand rollout or transformation programs.
Strong knowledge of design systems, brand guidelines, and digital asset ecosystems.
Understanding of marketing communications, content strategy, customer experience, and integrated campaign execution.
Ability to balance strategic thinking with operational execution.
Exceptional communication, facilitation, and stakeholder influence skills.
Experience building adoption plans, governance frameworks, and implementation toolkits.
PMP Certification, PgMP, Prosci Change Management, or equivalent certification preferred.

Responsibilities

Brand Strategy Deployment and Governance: Lead the planning for execution and activation of enterprise brand architecture and brand transformation initiatives across multiple business units.
Serve as a subject matter expert on brand strategy, brand migration, rebranding, and brand architecture implementation.
Partner with business leaders to translate strategic brand direction into executable rollout plans and adoption frameworks.
Ensure alignment between business objectives, customer experience goals, and brand strategy requirements.
Business Unit Enablement and Oversight: Guide business units through brand migration planning, requirements gathering, and implementation activities.
Review and oversee completion of brand migration worksheets, ensuring submissions are comprehensive, accurate, and aligned with program requirements.
Assess plans for completeness, identify gaps, clarify dependencies, and proactively resolve issues that may impact successful rollout.
Provide governance and quality assurance of inputs throughout the migration process.
Stakeholder Management and Support Triage: Serve as the primary liaison between business units and corporate marketing team.
Determine when business unit requests can be fulfilled through self-service resources versus requiring Corporate Marketing support and directs business units to appropriate teams and experts when needed.
Evaluate whether stakeholders have appropriate assets, templates, tools, training materials, and guidance to execute independently.
Triage requests requiring specialized support and engage the appropriate teams to ensure timely resolution.
Program Leadership and Continuous Improvement: Lead multiple strategic initiatives simultaneously while maintaining alignment with enterprise priorities.
Establish reporting, governance processes, and performance metrics to measure rollout effectiveness and adoption.
Capture lessons learned and drive continuous improvements to brand rollout methodologies, tools, and processes.