Project Employee, Institutional Media Planner

National Basketball Association (NBA)•New York, NY

1d•Hybrid

About The Position

This role will be critical in helping to create, implement and optimize institutional media plans for the NBA’s league initiatives. These plans utilize the NBA's owned media channels and partner-provided media inventory to support priority tentpoles, direct-to-consumer products, Global Partnerships and Social Responsibility initiatives. The ideal candidate will have strong experience crafting media plans from a fixed/finite set of media assets and be comfortable managing multiple plans/priorities simultaneously. Candidate must have a solid grasp of media planning (SOV, linear/digital media process, max separation, campaign execution, forecasting, media math) and use this knowledge to recommend plans that deliver on initiative objectives. This role will also work closely with Creative, Global Fan Marketing, Ad Trafficking, Sales, network partners, affiliate leagues, agencies, media vendors and various internal cross-functional teams.

Requirements

3+ years experience in a cross-channel media planning role
Experience managing/executing upper and lower funnel media campaigns (from awareness to acquisition)
Meticulous attention to detail and strong organizational/time-management skills
Knowledge of both linear and digital ad operations processes and media planning systems
Understanding of the sports media business and direct-to-consumer content landscape
Ability to work in a fast-paced environment and adapt to changing business needs/scheduling realities
Ambitious self-starter
Team player and connector
Strong communicator (written, verbal, visual)
Creative problem solver and analytical thinker
BA/BS required

Responsibilities

Track and strategically plan for NBA’s domestic institutional media channels across various owned and partner national and local in-game, TV, digital and audio channels
Input campaign planning for marketing initiatives inclusive of Tentpoles, Social Responsibility and DTC into NBA’s media planning system
Enhance media planning system user interfaces to streamline and increase efficiencies
Manage NBA’s rate-card and understand current marketplace
Set up measurement and reporting across channels or assets (ex. tracking link creation or inputs into third party measurement).
Understand NBA’s strategic approach, channel parameters, fans userflows and brand guidelines during campaign execution (ex. messaging on various assets or creation of end-cards)
Identify and stand up cross-functional processes
Serve as subject matter expert through various internal/external meetings, presentations and shareouts