Offline Media Planner

Chime Financial, Inc•San Francisco, CA

5h•Hybrid

About The Position

Chime is on a mission to help millions of everyday people achieve financial progress. To support a more integrated, data-driven media investment function, they are hiring an Offline Media Planner to support planning, execution, and measurement workflows across TV, audio, direct mail, and emerging offline channels. This role sits on the Media Strategy & Investment team, reporting into the Director, Growth Marketing – TV & Offline. The planner will partner closely with the TV/Audio lead, Brand Planner, Growth, Analytics, and agency partners to help execute offline media plans, maintain measurement workflows, and contribute to a test-and-learn culture across offline channels. Chime is a financial technology company focused on making banking services helpful, easy, and free, empowering members to achieve financial goals. The company values problem-solvers, dreamers, and builders with an obsession for their members, fostering an entrepreneurial culture that encourages boldness, big dreams, risk-taking, collaboration, diverse perspectives, and honest feedback. They are committed to earning and keeping trust and upholding high standards of integrity.

Requirements

2–4 years of experience in media planning, buying, or campaign execution, ideally with exposure to TV, audio, or other offline channels at a media agency or in-house
Experience supporting campaign planning and execution, including working with agencies or vendors
Familiarity with measurement concepts such as attribution, incrementality, or MMM, with an interest in learning how these are applied in media planning
Strong analytical skills and proficiency in Excel/Google Sheets; comfortable working with data and maintaining trackers or reports
Clear communication and collaboration skills, with the ability to work effectively across teams and stakeholders
A detail-oriented, organized approach—you’re comfortable managing multiple workstreams and ensuring campaigns and data are accurate

Responsibilities

Support execution of full-funnel TV and offline media campaigns (TV, audio, direct mail, and emerging channels) in partnership with the Director and channel leads
Assist in building and updating campaign plans, calendars, and pacing trackers to help monitor performance against core business and media KPIs
Coordinate with agencies and vendors on campaign setup, trafficking, and reporting to ensure plans are executed accurately
Support MMM and attribution workflows by gathering, organizing, and QA’ing inputs (e.g., spend, flights, HDYHAU, mail drops) and sharing with Analytics and external partners
Assist in maintaining reporting and dashboards that track offline performance, test results, and key learnings across channels
Help translate campaign and measurement outputs into clear summaries and takeaways for the broader media team
Support the execution and tracking of tests across creative, audiences, formats, and partners, including documenting hypotheses, results, and learnings
Partner with Growth, Brand, and MarTech to ensure offline campaigns are aligned with digital and owned experiences (e.g., landing pages, enrollment flows)
Prepare regular updates, trackers, and readouts to share campaign performance and insights with the team

Benefits

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
Competitive salary based on experience
401k match plus great medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress