Programming Strategist (Disney Entertainment Television)
About The Position
The Disney Channels Programming Strategy team is responsible for planning and scheduling Disney Branded Television content across various platforms including linear, nonlinear, DTC, and YouTube. This team operates within the Disney Entertainment Television group and manages hundreds of hours of premiere and library content annually in both long and short-form formats. They develop release strategies to connect content with large kid audiences across all platforms, acting as curators, platform strategists, and slate planners for kids' content from The Walt Disney Company. The Programming Strategist specifically focuses on the day-to-day execution, publishing, and optimization of Disney Entertainment Television’s “made for kids” YouTube channels. This hands-on role involves managing content production, packaging, and channel operations, utilizing data-driven insights and platform best practices to drive channel growth. The strategist collaborates with Programming, Marketing, and Research teams to ensure effective content distribution, optimization, and alignment with overall platform strategy. Proficiency in YouTube Studio/Analytics, Adobe Premiere, and Photoshop is required for content creation.
Requirements
- 3+ years YouTube channel management experience managing a growing and successful YouTube channel (100k+ subscribers).
- 3+ years video editing and image editing experience.
- Experience with growing an online community, content creation for social media, and knowledge of SEO and/or copywriting and YouTube best practices.
- Experience managing a major brand and working with creative teams.
- Strong in-depth knowledge and interest in online trends and pop culture, especially Disney Channel Networks fandoms, apps, and video content trends.
- Creative and strategic thinker who can solve complex problems and identify creative solutions.
- Self-starter with the ability to multi-task, prioritize workflow, and work well in a fast-paced environment.
- Highly organized with meticulous attention to detail.
- Excellent communications skills both written and verbal.
- Ability to learn new systems quickly and work independently.
- Demonstrated experience with Adobe Premiere, Adobe Photoshop, YouTube Studio/Analytics, CMS and digital asset workflows, Microsoft Office suite, Microsoft Teams, Google Docs, Keynote.
- Proficient with Mac and PC computers.
- Interest in children’s programming.
- Bachelor’s degree in a media-related field preferred or equivalent work experience.
Nice To Haves
- YouTube certification a plus.
Responsibilities
- Produce, edit, and upload content across YouTube channels, including full episodes, compilations, livestreams, shortform, and vertical shorts.
- Create and optimize thumbnail graphics aligned with brand performance and best practices.
- Execute end-to-end publishing workflows: titles, descriptions, metadata, tags, chapters, and end screens.
- Ensure accuracy, quality control, and timely delivery of all published content.
- Support execution of content plans defined by the Programming Strategy team.
- Manage daily channel operations, including homepage curation, playlist organization, metadata updates, and link maintenance.
- Maintain channel health and consistency across all published content.
- Troubleshoot publishing, CMS, or platform issues and provide feedback on tools and workflows.
- Serve as a key operational contact for YouTube/Google partners and internal stakeholders (e.g., claims, monetization workflows).
- Monitor channel and content performance in partnership with Research teams.
- Track key metrics such as views, watch time, CTR, and retention.
- Apply performance learnings to improve thumbnails, titles, and metadata.
- Optimize content packaging and publishing cadence.
- Support testing and iteration of content formats and presentations.
- Implement YouTube best practices across all uploads and channel experiences.
- Stay current on platform trends, algorithm shifts, and emerging features.
- Assist in testing and refining thumbnails, titles, and formats using performance insights.
- Identify opportunities to improve discoverability and engagement within existing content.
- Partner with Programming, Production, Marketing, and Digital teams to execute content plans.
- Support promotional campaigns, tentpoles, and cross-platform initiatives.
- Coordinate with international teams where needed for content execution.
- Monitor audience behavior, trends, and feedback to inform optimization decisions.
- Share observations and insights with the broader team to improve programming strategy.
- Stay informed on kids’ content trends and digital platform behaviors.
- Support technical workflows related to fingerprinting, content claims, monetization, and geo-filtering.
- Assist with implementation of platform features such as Shorts or Live initiatives.
Benefits
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered.
- A bonus and/or long-term incentive units may be provided as part of the compensation package.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
