Programming Strategist (Disney Entertainment Television)
About The Position
The Disney Channels Programming Strategy team is responsible for planning and scheduling Disney Branded Television content across various platforms, including linear, nonlinear, DTC, and YouTube. This team programs hundreds of hours of content annually, connecting content with large kid audiences through release strategies. The Programming Strategist specifically executes, publishes, and optimizes "made for kids" YouTube channels for Disney Entertainment Television. This hands-on role involves managing content production, packaging, and channel operations, using data-driven insights and platform best practices to drive channel growth. The strategist collaborates with Programming, Marketing, and Research teams to ensure effective content distribution and alignment with platform strategy. Proficiency in YouTube Studio/Analytics, Adobe Premiere, and Photoshop is required.
Requirements
- 3+ years YouTube channel management experience managing a growing and successful YouTube channel (100k+ subscribers).
- 3+ years video editing and image editing experience.
- Experience with growing an online community.
- Experience with content creation for social media.
- Knowledge of SEO and/or copywriting and YouTube best practices.
- Experience managing a major brand and working with creative teams.
- Strong in-depth knowledge and interest in online trends and pop culture, especially Disney Channel Networks fandoms, apps and video content trends.
- Creative and strategic thinker who can solve complex problems and identify creative solutions.
- Self-starter with the ability to multi-task, prioritize workflow and work well in a fast-paced environment.
- Highly organized with meticulous attention to detail.
- Excellent communications skills both written and verbal.
- Ability to learn new systems quickly, and work independently.
- Demonstrated experience with Adobe Premiere, Adobe Photoshop, YouTube Studio/Analytics, CMS and digital asset workflows, Microsoft Office suite, Microsoft Teams, Google Docs, Keynote.
- Proficient with Mac and PC computers.
- Interest in children’s programming.
- Bachelor’s degree in media related field preferred or equivalent work experience.
Nice To Haves
- YouTube certification a plus.
Responsibilities
- Produce, edit, and upload content across YouTube channels (full episodes, compilations, livestreams, shortform, vertical shorts).
- Create and optimize thumbnail graphics aligned with brand performance and best practices.
- Execute end-to-end publishing workflows including titles, descriptions, metadata, tags, chapters, and end screens.
- Ensure accuracy, quality control, and timely delivery of all published content.
- Support execution of content plans defined by the Programming Strategy team.
- Manage daily channel operations, including homepage curation, playlist organization, metadata updates, and link maintenance.
- Maintain channel health and consistency across all published content.
- Troubleshoot publishing, CMS, or platform issues and provide feedback on tools and workflows.
- Serve as a key operational contact for YouTube/Google partners and internal stakeholders.
- Monitor channel and content performance in partnership with Research teams, tracking key metrics.
- Apply performance learnings to improve thumbnails, titles, metadata, content packaging, and publishing cadence.
- Support testing and iteration of content formats and presentations.
- Implement YouTube best practices across all uploads and channel experiences.
- Stay current on platform trends, algorithm shifts, and emerging features.
- Assist in testing and refining thumbnails, titles, and formats using performance insights.
- Identify opportunities to improve discoverability and engagement within existing content.
- Partner with Programming, Production, Marketing, and Digital teams to execute content plans.
- Support promotional campaigns, tentpoles, and cross-platform initiatives.
- Coordinate with international teams where needed for content execution.
- Monitor audience behavior, trends, and feedback to inform optimization decisions.
- Share observations and insights with the broader team to improve programming strategy.
- Stay informed on kids’ content trends and digital platform behaviors.
- Support technical workflows related to fingerprinting, content claims, monetization, and geo-filtering.
- Assist with implementation of platform features such as Shorts or Live initiatives.
Benefits
- A bonus and/or long-term incentive units may be provided as part of the compensation package.
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
