Programmatic Manager

Dell Technologies • Round Rock, TX

1d

About The Position

The Programmatic Manager is responsible for the end-to-end execution and optimization of programmatic campaigns across multiple trading platforms, driving performance against regional business goals. This role manages campaign setup, execution, pacing, and in-platform optimization across all formats (display, video, native, CTV, rich media and emerging channels), ensuring campaigns are executed accurately and efficiently. They apply programmatic best practices across bidding strategies, audience targeting, inventory selection, and measurement to maximize performance. The Programmatic Manager works closely with regional leadership, media planners, creative enablement, analytics, and ad operations to ensure campaigns are launched on time, optimized effectively, and aligned to overall marketing objectives.

Requirements

• End-to-end execution and optimization of programmatic campaigns.
• Management of campaign setup, execution, pacing, and in-platform optimization across various formats (display, video, native, CTV, rich media, emerging channels).
• Application of programmatic best practices in bidding strategies, audience targeting, inventory selection, and measurement.
• Collaboration with regional leadership, media planners, creative enablement, analytics, and ad operations.
• Ensuring timely campaign launches, effective optimization, and alignment with marketing objectives.

Responsibilities

• Execute and optimize programmatic campaigns to meet performance goals.
• Maintain strong operational rigor across setup, QA, and reporting.
• Support process improvements and knowledge sharing across programmatic teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed