Programmatic Campaign Manager

PlayStation Global

3d•$96,800 - $145,200•Hybrid

About The Position

The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation’s programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimization strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams. The role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory.

Requirements

4 or more years of experience in programmatic advertising or digital media
Hands-on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
Experience optimizing campaigns across display, video, or CTV
Strong analytical skills and proficiency in Excel or similar tools
Proven ability to manage multiple campaigns in a fast-paced, client-facing environment
Strong verbal and written communication skills, including presenting insights and recommendations to clients
Strong communication and stakeholder management skills

Nice To Haves

Experience working with SSPs or ad servers
Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
Understanding of identity solutions and audience targeting strategies
Basic knowledge of SQL or data analysis tools
Previous experience in gaming, entertainment, or consumer industries
Experience influencing client strategy and adoption of digital advertising solutions

Responsibilities

Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimization, and reporting within DSP platforms
Manage PMP, Programmatic Guaranteed, and open exchange campaigns
Ensure campaigns meet delivery, pacing, and performance targets
Optimize campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
Monitor performance across display, video, and CTV
Identify opportunities to improve campaign efficiency, performance, and spend allocation
Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
Support deal troubleshooting including bid rates, win rates, and delivery issues
Contribute to supply path optimization and inventory performance insights
Partner with Client Partners to align programmatic execution with client KPIs and objectives
Provide recommendations on targeting, deal structure, and media strategy
Support client education on programmatic capabilities and performance drivers
Analyze campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
Utilize third-party verification tools and reporting solutions