Programmatic Campaign Manager

EntravisionPhoenix, AZ
$70,000 - $85,000

About The Position

Entravision’s Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns. We are looking for someone who is goal-oriented and passionate about digital media. Must be able to work in fast paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs. If this description fits you, then this is an exciting opportunity to join and experience working with a fun-loving, energetic team.

Requirements

  • Ability to Work Independently.
  • Excellent Attention to Detail.
  • Ability to Work under pressure and prioritize projects.
  • Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, Google Analytics
  • Team Player.
  • BA degree in marketing, business or equivalent work experience
  • At least 1-2 years of work experience in digital campaign management or related fields
  • English Fluency Required.

Nice To Haves

  • Trade Desk Certification a plus

Responsibilities

  • Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
  • Develop campaign strategies to support and achieve the client’s business objectives
  • Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
  • Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  • Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
  • Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
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