Program Specialist - West Coast Account

Shift Digital•Laguna Beach, CA

5d•Onsite

About The Position

Shift Digital is a leader in digital marketing program optimization, helping national brands and their local retailers measure, manage, and improve their digital marketing and sales initiatives. As part of the Account Management team, the Program Specialist will provide support to client-facing teams for a major Automotive brand. This role involves supporting the client, client-facing teams, and top automotive digital marketing agencies by analyzing program analytics, handling reporting requests, performing data analysis, ensuring program compliance, managing program communication, and identifying opportunities to innovate digital marketing within the automotive industry. This is a full-time position based at our Laguna Beach, CA office.

Requirements

Bachelor’s Degree required
1-3 years of professional work experience in Marketing, Sales, or related fields
Project Management and/or Account Management skills
Digital Marketing and/or Digital Analytics experience
Client support / presentation experience
Detailed & functional expertise in Microsoft Office Suite, with an advanced skill set in Microsoft Excel (i.e., creating complex spreadsheets, including use of Pivot Tables and Pivot Charts)
Candidates will be required to complete an Excel skills test
Strong written and verbal communication, including articulating data findings and analyses
Interpersonal skills necessary to promote a collaborative team environment and add value to the client relationship
Detail oriented, highly organized and self-motivated

Nice To Haves

Automotive experience is a plus
Understanding of the digital marketing space – Google/Meta Advertising and Website Experience
Entrepreneurial spirit with strong leadership skills
Desire to innovate and manage your own projects

Responsibilities

Provide support for an OEM Automotive Digital Marketing Program through data analysis, report generation, client presentations, and vendor management.
Monitor project status and open issues, identifying opportunities to improve performance and efficiency across Digital Advertising, Website, and Dealer Tools.
Collaborate with internal and external teams to maintain and improve program-specific technology.
Build engaging vendor relationships and ensure deliverables are met and vendor performance aligns with program expectations.
Utilize Excel extensively for data manipulation, analysis, and development of weekly, monthly, and quarterly program performance reports.
Assist the Program Manager in making recommendations based on data analysis insights and present to the client as requested.
Provide analysis of product performance and services using various industry-leading analysis tools.
Facilitate the QA process for digital advertising, website, and tools programs, with the goal of leading QA activities on program solutions delivered to the client.
Support the creation of communication materials (marketing, training, reporting) to build awareness and confidence in the program.
Collaborate with the team to identify new products or data opportunities to enhance program value.
Work with the dealer support team on important communication initiatives and assist with issue resolution.