Program Specialist 2, Outreach & Recruitment

Highline College•Highline College 2400 S 240th St Des Moines, WA

7d•Onsite

About The Position

Under general supervision of the Director of Outreach and Recruitment, the Program Specialist 2, Outreach & Recruitment is responsible for leading prospective student engagement through strategic use of the institution’s Customer Relationship Management (CRM) system, coordinating recruitment communications, and supporting key outreach programs including campus tours, the Info Center, and admission process. This position ensures outreach and recruitment efforts are data-informed, student-centered, and aligned with institutional goals. The Program Specialist collaborates closely with the Outreach Program Coordinator, Director and campus departments to maintain accurate referral information and keep the outreach team updated on current programs and services. The position also plays a key role in monitoring recruitment performance and fostering high-quality experience for prospective students.

Requirements

Communicate effectively (both written and verbal)
Analyze and think critically
Work independently, with a high degree of accuracy and efficiency
Work as a strong team player
Work with individuals of various cultures and backgrounds
Proficiently use Microsoft Office
One year college admissions experience
One year of college outreach experience or community engagement

Nice To Haves

Strong organizational and project management skills
Experience using CRM data for campaign development and reporting
Experience with front-line visitor or customer service operations, such as an info center or welcome desk
Experience working with a CRM system (e.g., Slate, Salesforce, Ellucian CRM) to manage data or communications
Ability to work both independently and collaboratively in a fast-paced, service-focused environment

Responsibilities

Manage day-to-day operations within the CRM system related to prospective student and applicant data
Monitor the recruitment and application pipeline; generate and share actionable reports with the Outreach & Recruitment team
Develop, implement, and evaluate targeted recruitment campaigns using CRM insights and program-specific data
Serve as the CRM point of contact and provide training or technical support to team members as needed
Lead the campus tours program, working closely with the Outreach Program Coordinator to manage scheduling, staffing, ambassador training, and promotional efforts
Provide guidance and technical assistance to prospective students, families, and community partners regarding admissions processes and services
Collaborate with the Program Coordinator to support the Info Center, ensuring materials and referral manuals are accurate, up to date, and aligned with tours and outreach messaging
Coordinate with Marketing and enrollment services (entry and admissions) to ensure consistent communication and enhance the visitor experience across all touchpoints
Maintain strong relationships with campus departments to gather, organize, and share timely updates about programs, services, and referral processes with the outreach team
Collaborate with the Director on building and updating a referral manual for outreach efforts and the Info Center
Track and report on performance metrics aligned with recruitment goals and program standards
Analyze trends in prospective student engagement and recommend strategies for program improvement
Design and implement surveys to assess the quality, effectiveness, and efficiency of outreach services, including tours and Info Center interactions
Support the continuous training of outreach team members on CRM tools, referral resources, and college offerings