Program Marketing Manager, Competitive Strategy Team - Core Surgical Innovations

Medtronic • North Haven, CT

1d • Remote

About The Position

This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require 40-50% of global travel to enhance collaboration and ensure successful completion of projects. Reporting to the Director of the Core Surgical Innovations (CSI) Competitive Strategy Team, this Program Marketing Manager will play a critical role in helping secure the market share position of our $6B CSI business. Working across the market, consultant spectrum, and organization to deeply understand the competitive landscape, you will shape the direction and execution of key strategic initiatives to secure and grow our market share positions. As an architect of competitive strategy plans, you will work within and outside our organization to deeply understand the surgical portfolio landscape and how our current portfolio is positioned. Then, in concert with the global marketing organization and other cross functions, create and execute trackable marketing campaigns that effectively share and educate on the benefits of our solutions. Revenue performance, share position, and engagement are the key metrics to success. This is a mission critical position for our organization. If puzzles inspire you, complex challenges make you smile, and hiking uphill to a summit is your preferred direction, this is an awesome opportunity to make a real difference.

Requirements

• Bachelors Degree with at least 5 years of experience in the healthcare industry/market or at least 3 with an advanced degree.
• Experience creating and executing marketing collateral and/or campaigns

Nice To Haves

• Bachelors Degree in Marketing, Business, Marketing Communications or Marketing Research
• MBA desired
• Experience building financial models
• Strong understanding of surgical procedures and product performance.
• Proven ability to lead without authority, win mind share, and influence an organization.
• Demonstrated experience in strategic planning and achievement of business goals.
• Demonstrated ability to learn technical information and apply technical concepts.
• Demonstrated ability to lead and work effectively in a matrix organization.
• Exercises superior judgment in planning, organizing, and executing work, monitors performance, and reports program status.
• Proven ability to work effectively as a team member across cross-functional teams.
• Highly effective written and verbal communication skills.
• Demonstrated prioritization and organizational skills.
• Ability to rapidly adapt and respond to changes in environment and priorities.
• Previous product launch, sales, sales management, or portfolio communications marketing experience.
• Knowledge of product development process.
• Experience in managing strategic demand planning by understanding strategic needs, financial/market models, competitive trends, and business impact
• Ability to manage concurrent, complex assignments.
• Proficiency with a variety of personal computer software applications, including Excel, Word, PowerPoint, Teams, SharePoint, and Salesforce.

Responsibilities

• Develop a wholistic point of view of the market, our position in it, and future risks/opportunities by working with our strategy functions, regional marketing teams, and outside consultants.
• Utilizing the competitive insights, develop a comprehensive plan to accelerate our market position in the short and long-term, by working in conjunction with the global upstream and downstream marketing teams. Measurable change in brand equity, customer perception, and share position is expected.
• Execute on the Competitive Strategy Plan by communicating to our target audience in the right cadence to achieve our goals. Working with the global downstream marketing team, marketing communications, regional marketing teams, commercial capabilities, and our legal team, you will lead the crafting of the right messages at the right time to be deployed to the desired audience. Anticipated global travel is approximately 20% Additional responsibilities and considerations available in the full job description.

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior