Marketing Strategy Manager
About The Position
Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact. The primary focus areas include growth strategy, campaign development and execution, vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment), and market intelligence and competitive insights.
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 5–8+ years of experience in marketing strategy, product marketing, or growth marketing
- Experience in service-based or B2B industries preferred
- Strong background in campaign execution, digital marketing, and events
- Ability to translate strategy into measurable results
- Excellent communication and organizational skills
Responsibilities
- Develop and manage the annual marketing plan aligned to growth objectives.
- Create quarterly go-to-market (GTM) plans by vertical.
- Define target segments and prioritize growth opportunities.
- Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment).
- Build vertical playbooks including messaging, positioning, and campaign approach.
- Align marketing strategies with service capabilities and business priorities.
- Plan and execute integrated multi-channel campaigns (digital, email, content, and social media).
- Own lead generation strategy to drive pipeline growth.
- Manage social media strategy and execution, ensuring consistent messaging and brand presence.
- Maintain campaign calendars and track performance across all initiatives.
- Develop and execute account-based marketing (ABM) programs for priority accounts.
- Lead client marketing initiatives that support retention, engagement, and growth within existing accounts.
- Partner with internal teams to align marketing efforts with key client priorities.
- Define and execute event and trade show strategy aligned with vertical goals.
- Manage participation, planning, and follow-up campaigns to maximize impact.
- Ensure events contribute to pipeline generation and brand visibility.
- Conduct market research to identify trends and opportunities.
- Develop and maintain competitive intelligence, including battle cards.
- Monitor industry activity to inform strategy and positioning.
- Plan and oversee thought leadership content aligned with vertical strategies.
- Ensure content supports campaign goals and strengthens market positioning.
- Track and optimize marketing performance based on data and KPIs.
- Provide regular reporting on campaign effectiveness and growth impact.
Benefits
- Fully remote (Eastern Standard Time Preferred)
- Paid holidays and vacation time.
- Health Benefits Package
- Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
- 401K
- Opportunity for growth
- Bonus Pay
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
