Program Marketer - Wound Care and Hyperbaric Medicine

Innovative Healing Systems•Arcadia, FL

About The Position

The Program Marketer serves as a community ambassador for the Wound Care and Hyperbaric Medicine program. This highly visible, field-based role focuses on expanding referral relationships, increasing program awareness, and driving market growth by engaging physicians, healthcare providers, and center staff throughout an assigned territory. The position involves networking, strategic partnership development, outreach, and business development, with regular local travel to meet referral partners. The Program Marketer works closely with the Program Director to identify growth opportunities and implement business development initiatives. The role also organizes educational and community events, manages territory and referral information, and provides consistent communication and customer service to referral partners. Candidates must complete and pass the required medical screening, background check, and drug test.

Requirements

  • Extensive knowledge of healthcare providers and physician networks within the local market.
  • Outstanding communication, presentation, and public speaking skills.
  • Strong interpersonal and relationship-building abilities.
  • Ability to influence, negotiate, and foster long-term professional partnerships.
  • Excellent organizational and territory management skills.
  • Ability to work independently and collaborate effectively with leadership and team members.
  • Demonstrated initiative, professionalism, confidence, and resilience.
  • Passion for healthcare and improving access to valuable services.
  • Must complete and pass required medical screening, background checking, and drug test.

Nice To Haves

  • Healthcare provider and physician network knowledge focused on hyperbaric medicine and wound care.

Responsibilities

  • Build and expand relationships with physicians, practice managers, and healthcare professionals throughout the assigned territory.
  • Identify and develop new referral sources while nurturing existing partnerships.
  • Conduct face-to-face meetings and presentations with physicians and healthcare offices to promote program services and new offerings.
  • Develop and execute strategic territory plans to maximize growth and market share.
  • Partner with the Program Director to identify opportunities and implement business development initiatives.
  • Plan and host educational events, community outreach programs, lunch-and-learns, and networking functions.
  • Manage territory data, prospect lists, referral activity, and growth opportunities.
  • Represent the organization at community events, healthcare forums, and professional gatherings.
  • Maintain consistent communication and provide exceptional customer service to referral partners.
  • Travel regularly within the local assigned territory to meet physicians, healthcare providers, and referral partners.
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