Program Manager, ReSound Focus

GN Group•Shakopee, MN

29d•$115,000 - $125,000•Hybrid

About The Position

As the Program Manager for Marketing Services, you will lead a strategically important role centered around the impactful marketing services offered to a main customer channel. You’ll be responsible for enhancing and driving this marketing agency program and team which will require both vision and a pragmatic approach to delivering results through collaboration with the full commercial team, vendors and customers. Serving as a bridge between key stakeholders including our local commercial organization (sales, marketing, customer care, etc.) and our various support partners located regionally and globally in Denmark you’ll forge meaningful relationships that allow you to be successful in implementing and advancing a wide range of projects and initiatives. The projects and initiatives you’ll lead include the go-to-market plan for the program and services offered, integrations within GN tech stack, and business impact and continuous improvement projects. Further, the scope of your role encompasses representing the agency brand within the commercial channel across the US. You’ll be part of a dynamic Marketing Leadership Team and will directly lead the Program annual plan, and co-create the 3-year plan, service offerings, operation execution and financials, vendor management and lead the six-person team within the program. This is a group of engaged and passionate team members who are looking for a servant leader to join the group. You’ll be operating in a company that has more of an entrepreneurial feel with a great mix of tenure and infusion of external talent. Serving our customers in primarily a business-to-business fashion we require the formation of long-lasting and trusting partnerships to be successful. To be successful in the role you’ll require a unique mix of experience and hard skills paired with excellent soft skills. You’ll have the opportunity to utilize an intrapreneurial spirit to own your business, identify and seize opportunities, embrace what is working well, and modify areas that could be improved. If the idea of being part of a growing team and company, leveraging your skills and experience to help us keep our momentum as the fastest growing hearing aid manufacturer in the world, and working with a team that wins together and loses together then you should consider our company and this role.

Requirements

Bachelor's degree in marketing, business, communication or related fields.
7+ years in agency management and/or program management experience
Proven ability to develop, build, and lead B2B, B2B2C programs.
Ability to lead and motivate a team of individuals
Proven track record of managing multiple projects at once and driving results
Ability to think strategically, prioritize tasks and oversee execution with attention to detail
Relationship building; ability to collaborate across the organization
Strong decision-making skills and a willingness to adapt with changing priorities
Strong flair for great design, messaging and supporting copy
Content creation experience, strong skills in creating original content that targets a specific audience and meets company objectives
Solid knowledge of the customer journey and the ability to develop solutions to ensure customers/prospects will have the information/experience they need to progress through the funnel
Experience with digital marketing tools and best practices, key metrics in B2B and B2B2C marketing and lead generation
Experienced with Microsoft PowerPoint, Word, Excel and Adobe Acrobat
Knowledge of customer relationship management (CRM), E-Comm platforms, project management solutions and sales channels is preferred

Nice To Haves

Graduate level degree is a bonus.
Program and/or Project Management Professional Certificates also a bonus
Experience in medical device, hearing or pharmaceutical industry is a plus.
Experience with content development, possibly from advertising agency is a plus.

Responsibilities

Lead and motivate a diverse team of professionals towards a people-focused, results driven, high performing culture that is healthy and inspired.
Confidently and collaboratively represent the program function as part of the US Marketing Leadership Team as well as within the global marketing network.
Identify and nurture key strategic relationships throughout the organization in the US as well as globally to influence and execute desired outcomes not least sales channel leads in the US and the DDI (IT) Teams located in Global HQ.
Develop commercial strategies aligned with the respective goals and objectives for the channel and execute these plans through the teams.
Co-creation, management, and ongoing analysis of the program annual plan.
Provide strategic leadership to ensure resources and investments are aligned with the priorities of the business.
Ensure fiscal responsibility by being accountable to adhering to stated budgets.
Continuously optimize the responsibilities under management to ensure world class execution and best in class program designation.
Support the evolution of the program and positioning it amongst top growth programs within GN Hearing North America and ensure consistent delivery according to the needs of the commercial channel.
Lead the introduction of new services and offerings to the channel, internally and externally.
Own, and optimize the end-to-end program processes to ensure efficient and effective methods for delivering services on time and within performance expectations in a high-paced environment while continually raising the bar on value.
Ensure all marketing communications consistently reflect program brand standards and deliver core key messages.
Obsess over performance metrics to ensure data-driven marketing activities and services are used, refined, and achieve value expectations.
Ensure the efficient and effective management of marketing assets leveraging internal brand team, as well as external vendors.
In partnership with the branding and positioning lead the evolution of our creative and visual identities to maintain an innovative edge.
Manage and optimize the formal process for consults, booking of services, execution and post-mortem reviews, utilizing the team members and vendors in a complimentary fashion.
Manage vendor relationships, including MBR’s and QBR’s where necessary to gain top solutions, execution and overall value to the program and customers.
Supporting the evolving design of the marketing services program and build out of the integrated solution.
Integration management with both internal systems and stakeholders as well as external vendors and partners
Cross functional coordination to curate partners and develop services of value based upon analysis of trends in the market and industry
Development and creation of key support tools and documents e.g. Services Sell Sheets, Sales Support Tools, B2B & B2C Marketing Materials, etc.
Development and oversight of program enablement tools
Identifying and implementing initiatives related to continuous improvement to ensure achievement of customer experience expectations