Program Manager II, Corporate Sponsorship

Seattle Children's Hospital•Seattle, WA

20h•Hybrid

About The Position

Seattle Children’s is hiring a Program Manager II – Creative Lead, Corporate Sponsorships, a limited-term role with an estimated duration of two years, on its Brand & Creative Services team. In this hybrid position, the Program Manager shapes the creative narrative and high-level strategy for systemwide campaigns, corporate partner programs, and co-branded initiatives. The role bridges brand strategy, creative and copy direction, and sponsorship program management, defining creative vision and voice that connect Seattle Children’s mission with campaign and corporate partner goals. The position develops messaging frameworks, maintains creative consistency across sponsorship tactics, oversees sponsorship growth and brand alignment, and works with project managers and production partners on tactical execution. The Program Manager establishes creative foundations and concepts for corporate partner campaigns and patient-experience activations; develops mission-aligned approaches for co-branded initiatives, pitch decks, executive and donor messaging, and digital channels; and ensures creative work reflects Seattle Children’s brand while accounting for sponsor guidelines and healthcare compliance. The role leads brainstorming and creative pitch presentations for internal stakeholders and corporate leadership, advises sponsors on mission alignment, and collaborates with Brand and Creative Services on sponsorship frameworks intended to deliver value for corporate sponsors. The position approves final creative deliverables and directs designers, project managers, and agency partners responsible for execution and production logistics. It also oversees campaign and creative production allocations, prioritizing investments that support brand equity and engagement. The posting describes both creative leadership qualifications and program/project management experience requirements.

Requirements

Bachelor’s degree in Creative Direction, Communications, Advertising/Copywriting, Marketing, Brand Strategy, or equivalent practical experience.
Bachelor’s degree in business, health care, or a related field, or an equivalent combination of education and experience.
At least 10 years of experience leading creative strategy, conceptualizing multichannel campaigns, and writing high-impact marketing copy within an agency or in-house brand team.
At least five years of experience in a lead role overseeing program/project management.
At least four years of experience working on quality and process improvement projects with cross-functional teams, including data collection, analysis, and reporting.
Proven experience driving high-level corporate partnership concepts, campaign co-branding, or strategic program management.
A strong portfolio demonstrating creative direction, campaign concepting, and writing samples across integrated media such as digital, print, experiential, or storytelling decks, including programs developed from concept through activation.
Outstanding presentation, narrative-building, and executive presence, with the ability to influence corporate stakeholders, creative partners, and internal leadership.
A proven record of project completion, program planning, execution, and status reporting.
Demonstrated experience leading multidisciplinary teams, committees, activities, and staff.

Nice To Haves

Prior experience directing co-branded storytelling in sports marketing, venue activations, or major enterprise sponsor networks.
Experience as a Creative Director or Lead Copywriter in an agency setting.
Familiarity with brand safety, ethical marketing, or regulatory considerations in nonprofit or healthcare settings.

Responsibilities

Establish overarching creative foundations and concepts for corporate partner campaigns and patient-experience activations.
Evaluate and frame mission-aligned concepts for co-branded initiatives, pitch decks, executive and donor messaging, and digital channels.
Ensure creative touchpoints reflect Seattle Children’s brand while balancing sponsor guidelines and healthcare compliance regulations.
Lead brainstorming sessions and creative pitch presentations for internal stakeholders and external corporate leadership.
Partner with Brand and Creative Services teams to design strategic sponsorship frameworks that deliver return on objectives and investment for corporate sponsors.
Serve as a senior creative and strategy consultant to corporate sponsors, guiding how their brands can align with Seattle Children’s mission.
Approve final creative deliverables and direct internal designers, project managers, and agency partners handling execution and production logistics.
Oversee campaign and creative production allocations and prioritize investments intended to maximize brand equity and engagement.
Plan, execute, and report on programs and projects, including status reporting.
Lead multidisciplinary teams, committees, activities, and staff.
Work on quality and process improvement projects with cross-functional teams, including data collection, analysis, and reporting.