Program Manager, CRM & Lifecycle Strategy (CAN)

ContinuumGlobal, Inc

12d•Remote

About The Position

This is a strategic operator role within a precision-driven, AI-first marketing function that delivers over 1.5 billion campaigns annually. The role focuses on owning the full lifecycle for a flagship premium credit card product and a companion subscription platform. The team utilizes sophisticated experimentation programs, multi-layered A/B and multivariate tests, ML-powered targeting, GenAI campaign builders, and LLM-native workflows. This hire will lead strategy, not just execute it. This is a 6-month temporary role with the possibility of extension.

Requirements

5+ years of CRM/lifecycle marketing experience, including hands-on execution across email, push, and in-app channels.
Strategic orientation: ability to identify lifecycle gaps, design experiment frameworks, and propose new strategies.
LLM-native usage: large language models embedded in habitual work.
Prompt and context engineering proficiency for LLMs.
Experimentation fluency: experience designing, managing, and analyzing A/B and multivariate tests, including parent/child experiment structures and statistical interpretation.
Enterprise CRM platform experience (Braze, Iterable, Salesforce Marketing Cloud, or equivalent).
Basic-to-intermediate SQL proficiency for audience targeting and segmentation queries, augmented by LLMs.
Cross-functional partnership skills.
Comfort in regulated or compliance-intensive environments.
Data-driven decision-making: ability to interpret campaign analytics, experiment results, and user behavior data to inform strategy.
Exceptional written and verbal communication skills.

Nice To Haves

Experience in credit card, fintech, or financial services marketing.
Background in crypto, trading, or brokerage marketing.
Familiarity with ML-powered targeting, audience propensity modeling, or reinforcement learning approaches.
n8n experience.
Claude Code or agentic AI coding tool experience.
Experience building AI agents or agentic workflows for marketing use cases.
HTML email development knowledge and experience with email testing tools.
Experience with real-time personalization platforms or advanced segmentation tooling.
Subscription/membership lifecycle experience.

Responsibilities

Own the experimentation roadmap for a premium credit card CRM program, including defining hypotheses, designing test structures, selecting value propositions, determining audience segmentation strategies, and interpreting results.
Architect and continuously improve the full credit card customer lifecycle from awareness to reactivation.
Develop and iterate messaging frameworks across multiple audience segments based on experiment readouts, competitive intelligence, and product roadmap signals.
Drive GTM campaign strategy for product launches, feature releases, and promotional moments, coordinating with Product Marketing and Product Management.
Own subscription product lifecycle as a secondary workstream, including retention programs, win-back campaigns, member engagement initiatives, and upsell/cross-sell.
Proactively identify growth opportunities from campaign data, experiment results, and competitive analysis, surfacing net-new campaigns and lifecycle improvements.
Leverage ML-powered Smart Targeting to optimize notification delivery across channels and analyze performance metrics to improve targeting decisions.
Build, execute, and monitor campaigns across email, push, and in-app channels using the client's proprietary notification platform.
Write SQL targeting queries in Snowflake to build audience segments, augmented by LLMs.
Configure and analyze A/B and multivariate experiments, presenting findings with actionable recommendations.
Operate as an LLM-native marketer, using large language models across the workflow for content drafting, SQL generation, data analysis, experiment design, QA validation, and stakeholder communication.
Partner cross-functionally with Product Marketing, Product Management, Growth, Analytics, Design, Legal/Compliance, and external technology partners.