Associate Manager, CRM Strategy
About The Position
The Associate Manager, CRM Strategy will support the development and execution of customer engagement strategies across Fandango’s portfolio of brands, with a focus on email and mobile channels including push notifications, in-app messaging, and SMS. This role plays a key part in delivering high-impact, data-informed campaigns that drive audience engagement and business outcomes. You will help shape how millions of customers connect with entertainment experiences, ensuring campaigns are timely, personalized, and aligned to audience behavior and content release cycles. Your work will directly contribute to improving engagement, optimizing performance, and scaling CRM capabilities across the business. This is a hybrid role based in Los Angeles, with regular in-office collaboration to support cross-functional partnership and creative alignment.
Requirements
- 2+ years of experience in CRM, lifecycle marketing, or related fields; entertainment or direct-to-consumer experience preferred
- Hands-on experience with CRM platforms such as Sailthru, Salesforce Marketing Cloud, or Iterable
- Strong understanding of segmentation, A/B testing, behavioral targeting, and lifecycle journey mapping
- Experience working with analytics tools (e.g., Tableau, Looker, Adobe Analytics) and translating data into actionable insights
- Working knowledge of HTML/CSS and Adobe Creative Cloud tools (e.g., Photoshop) for email editing and QA
- Ability to manage multiple campaigns and priorities in a fast-paced environment using tools such as Asana or similar
Responsibilities
- Execute and optimize weekly CRM campaigns across email and mobile channels, ensuring high-quality delivery across platforms and devices
- Partner with cross-functional stakeholders to align on campaign objectives, timelines, and requirements
- Manage workflows and timelines using project management tools to ensure on-time execution and clear communication
- Leverage A/B testing, segmentation, and personalization strategies to improve campaign performance and customer engagement
- Analyze campaign performance, generate insights, and provide actionable recommendations for optimization
- Maintain quality assurance standards across campaign builds, including testing, troubleshooting, and asset updates within CRM platforms
Benefits
- Access to competitive benefits
- professional development opportunities
- tools to support your growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
