Program Manager, Creative & Marketing

SnapSanta Monica, CA
Hybrid

About The Position

Snap Inc is seeking a Program Manager to support its Creative and Marketing organization. This role is ideal for a versatile individual who can manage their own work, understands production, thrives in fast-paced creative environments, and is comfortable taking on multiple responsibilities. The Program Manager will be responsible for operationalizing and producing social content, partnership deliverables, and growth-driving initiatives from the initial brief through to execution.

Requirements

  • 8+ years of project management, program management, production management, or related marketing/creative experience.
  • Bachelor’s degree or equivalent experience.
  • Strong communicator who can confidently guide conversations, ensure alignment, and drive decision-making.
  • Proven ability to work collaboratively across teams such as Creative, Social, Comms, Product, and external partners.
  • Excellent project management skills: attention to detail, organization, problem-solving, and risk mitigation.
  • Experience balancing project management responsibilities with production oversight and hands-on execution.
  • Resourceful, adaptable, and comfortable navigating ambiguity in a fast-paced environment.
  • Passionate about Snap Inc.’s products, creativity, culture, and community.

Nice To Haves

  • Experience managing social-first, partnership-driven, or growth marketing programs.
  • Background in content production across digital, social, video, or integrated marketing campaigns.
  • Experience managing multiple creative projects in parallel.
  • Experience collaborating with leadership and presenting program updates or recommendations.

Responsibilities

  • Review incoming briefs to ensure clarity on goals, requirements, timelines, and success criteria before kickoff.
  • Partner with cross-functional teams - including Comms, Product, GBX, and external partners - to plan and execute projects from start to finish.
  • Build and maintain detailed project plans, timelines, scopes, and documentation for all projects within your pillars.
  • Manage the day-to-day workflow for priority tentpoles across social, partnerships, B2C PMC and growth initiatives, tracking deliverables, approvals, and risks.
  • Maintain quarterly roadmaps for your initiatives.
  • Support forecasting and scoping for all planned work, partnering with Resource Management to secure staffing needs.
  • Contribute to annual and bi-annual strategic planning by estimating effort, identifying operational considerations, and highlighting potential risks or opportunities.
  • Identify inefficiencies, gaps, or bottlenecks across pillars and workstreams and recommend actionable workflow improvements.
  • Maintain and evolve documentation, templates, and tools to ensure repeatability and operational consistency.
  • Collaborate with the Group Program Manager and other PMs to improve cross-functional processes and enhance overall team impact.
  • Act as a point of escalation for project-related questions or issues within your pillar(s).
  • Foster strong relationships across teams by communicating clearly, collaborating proactively, and encouraging shared ownership of outcomes.

Benefits

  • paid parental leave
  • comprehensive medical coverage
  • emotional and mental health support programs
  • compensation packages that let you share in Snap’s long-term success
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