Program Manager, Commercialization Readiness

SharkNinja•Needham, MA

2h•Hybrid

About The Position

The Manager, Commercialization Readiness is responsible for driving end-to-end go-to-market (GTM) planning and execution for new product launches within their region. This role partners closely with global, regional, and local cross-functional teams to ensure aligned messaging, seamless execution, and strong launch performance. The position plays a key role in strengthening launch readiness muscle across markets and ensuring launches are fully coordinated across Retail, Inventory, Demand Generation, and Media.

Requirements

Minimum 5+ years of direct Program Management leadership experience in consumer goods, particularly home appliances or adjacent categories.
Proficiency in Excel, AirTable (or comparable tools), PowerBI
Go-to-Market Expertise – Strong understanding of launch planning and execution.
Cross-Functional Collaboration – Experience working effectively across global teams.
Adaptability – Thrives in fast-paced, dynamic environments.

Responsibilities

Develop and manage GTM plans, timelines, and deliverables for new product launches and campaigns.
Ensure brand consistency and operational alignment across all stakeholder groups.
Lead and manage brand product launches across the Americas or EMEA.
Strengthen market-level launch readiness capabilities.
Serve as the central point of contact across global, regional, and local teams.
Facilitate communication to ensure consistent messaging and flawless execution.
Ensure launch execution is aligned across Retail Sets, Inventory, DG, and Media Spend.
Identify potential launch risks and develop mitigation plans.
Ensure compliance with brand and regulatory standards throughout the launch process.
Monitor KPIs and launch effectiveness.
Analyze results and provide insights for continuous improvement.
Provide clear updates to leadership and ensure full visibility for all stakeholders regarding progress, risks, and dependencies.
Ensure learnings from NPD and executive reviews are cascaded and activated locally.