Program Impact and Visibility Specialist

Marshall University•Huntington, WV

About The Position

The Program Impact and Visibility Specialist develops and implements evaluation plans to assess program effectiveness and outcomes across projects within the Behavior/Mental Health Technical Assistance Center (BMHTAC). The role leads the collection and analysis of fidelity, outcome, and program performance data; maintains evaluation timelines; and provides technical assistance and professional development on project evaluation to stakeholders, including the West Virginia Department of Education (WVDE), county leadership, and school teams. The specialist designs and administers research instruments, surveys, focus groups, and other data collection tools, and helps organize or conduct presentation observations to track improvement. The role also supports BMHTAC leadership in preparing an annual report for the WVDE by the end of each calendar year. The position manages program data, analyzes quantitative and qualitative findings, monitors indicators and outcomes, and communicates results through dashboards, reports, and visualizations for staff, leadership, funders, and other stakeholders. It supports needs assessments, continuous quality improvement, and strategic planning. The role also tracks digital and social media performance—including engagement, reach, impressions, click-through rates, and follower growth—prepares quarterly social media reports with recommendations, evaluates campaign effectiveness, and follows platform updates and digital marketing trends. The specialist works under the supervision of the Director of the BMHTAC and is employed by the WV Autism Training Center (WV ATC). The position is grant-funded through the WV Department of Education and collaborates with the WVDE Office of Special Education and Student Supports. Other duties may be assigned by the WV ATC Executive Director, Associate Director, or Director of Technical Assistance.

Responsibilities

Collaborate with the BMHTAC Director and Project Coordinators to develop research and evaluation plans.
Lead collection and analysis of fidelity and outcome data for BMHTAC projects.
Maintain timelines and deadlines for multiple evaluation projects.
Provide technical assistance and professional development to WVDE, county leadership, and school teams regarding project evaluation.
Identify, design, and use appropriate research instruments for project evaluation.
Help organize or conduct presentation observations to track improvement.
Support BMHTAC leadership in delivering an annual report to the WVDE by the end of each calendar year.
Develop and implement evaluation plans to assess program effectiveness and outcomes.
Design and administer surveys, focus groups, and other data collection tools.
Collect, manage, and maintain program data using organizational databases and tracking systems.
Analyze quantitative and qualitative data to identify trends, successes, and areas for improvement.
Create dashboards, reports, and visualizations to communicate findings to staff, leadership, funders, and stakeholders.
Monitor program performance indicators and outcome measures.
Assist with needs assessments, continuous quality improvement efforts, and strategic planning initiatives.
Track, analyze, and report social media performance indicators, including engagement, reach, impressions, click-through rates, and follower growth.
Prepare quarterly social media reports with recommendations for improvement.
Use analytics tools to evaluate campaign effectiveness and adjust strategies.
Stay informed about platform updates, algorithms, and emerging digital marketing trends.
Perform other duties as assigned by the WV ATC Executive Director, Associate Director, or Director of Technical Assistance.