Program Director – KOAS Máxima 105.7

Beasley Media Group•Las Vegas, NV

10d

About The Position

Beasley Media Group Las Vegas is seeking a dynamic, creative, and results-driven Program Director for KOAS Máxima 105.7, a Spanish-language radio station serving Southern Nevada’s Hispanic community. The role oversees KOAS programming, talent development, music strategy, promotions, and community engagement, and leads the programming and operational execution of the station’s Spanish-language Vegas Golden Knights broadcasts. The Program Director develops content that connects with Hispanic listeners and supports audience growth, ratings, and revenue across broadcast, streaming, and digital platforms. The role collaborates with sales, promotions, digital, engineering, station operations, and the VGK organization, and manages programming resources, staffing schedules, and departmental budgets. The position is based in Las Vegas, Nevada, and is full-time.

Requirements

Minimum 3–5 years of radio programming experience, preferably in Spanish-language or Hispanic-targeted formats.
Fluency in Spanish and English, with strong written and verbal communication skills in both languages.
Deep understanding of Hispanic music, culture, audience preferences, and the Las Vegas marketplace.
Experience with music scheduling, automation, audio production, and broadcast programming systems.
Strong leadership, organizational, communication, and talent development skills.
Ability to collaborate effectively with sales, promotions, digital, engineering, and corporate leadership.
Strong understanding of social media, streaming, and digital audience engagement.
Flexibility to work evenings, weekends, and special events, including VGK game broadcasts, as needed.

Nice To Haves

Previous experience as a Program Director, Assistant Program Director, Music Director, or in a comparable programming leadership role.
Experience with sports broadcasting, live events, or play-by-play production.

Responsibilities

Lead KOAS Máxima’s programming strategy, sound, and brand identity.
Manage daily programming operations, music scheduling, imaging, production, and on-air execution.
Develop content that reflects the interests, culture, and lifestyle of Las Vegas’s Hispanic audience.
Monitor ratings, audience trends, competing stations, and listener research to identify growth opportunities.
Maintain consistent branding, positioning, and programming quality across broadcast, streaming, and digital platforms.
Collaborate with promotions, digital, and sales teams on programming initiatives and revenue opportunities.
Recruit, coach, schedule, and develop on-air personalities and programming staff.
Provide feedback and direction to improve talent performance and audience engagement; oversee airchecks, show preparation, content development, and talent accountability.
Foster a collaborative, creative, high-performance programming environment.
Oversee programming and operational execution of the Vegas Golden Knights’ Spanish-language radio broadcasts on KOAS Máxima.
Coordinate with the VGK organization, Spanish-language play-by-play talent, producers, board operators, and station operations to execute game broadcasts.
Manage broadcast schedules, pregame and postgame programming, game-day logistics, and technical coordination.
Work with Spanish broadcast talent to develop hockey-related content for Hispanic listeners and grow the VGK fan base.
Coordinate with sales to execute sponsorship commitments, in-game features, commercial inventory, and branded content.
Identify opportunities to expand VGK programming through interviews, promotional appearances, social media, community events, and special features.
Maintain communication with the VGK organization and internal departments to support broadcast quality and partnership success.
Work with promotions to develop station events, contests, and community initiatives.
Oversee digital content strategy with the digital team, including streaming, social media, video, and audience engagement.
Build relationships with local Hispanic organizations, businesses, entertainers, and community leaders.
Identify opportunities for station visibility at concerts, cultural celebrations, sporting events, and community activities.
Partner with sales to develop integrated sponsorship opportunities while maintaining programming integrity.
Ensure programming complies with FCC regulations and company policies.
Oversee programming schedules, commercial execution, and coordination with traffic and engineering.
Manage programming resources, staffing schedules, and departmental budgets.
Maintain high standards for broadcast quality, operational efficiency, and brand consistency.
Work evenings, weekends, and special events, including VGK game broadcasts, as needed.