About The Position

The Professional Sales Manager develops and executes sales strategies in the assigned market, drives primary and secondary sales, and builds brand presence. The role manages the distributor network to meet sales objectives and achieve the division’s financial and ethical goals in line with business strategy. The manager develops customer management plans, may approve expiry-product credit notes for distributors under their control, recommends distributor appointments and credit limits, plans and executes resource utilization, and participates in strategy execution review meetings. The position covers area business planning, demand generation and fulfillment, sales monitoring and corrective action, prescription audits, customer-list management, and identifying potential towns and appointing distributors and trade customers. It also involves ethically promoting products to doctors and chemists, organizing CME camps and brand activations, conducting merchandising and sampling activities, supporting product launches, meeting customer-coverage and call KPIs, gathering market intelligence, and managing retailer-level inventory calls. The manager supports brand visibility at retail outlets and participates in retail meets and market blitzes.

Responsibilities

  • Plan monthly and quarterly business, trade activation, overall sales, demand generation, and fulfillment.
  • Monitor actual sales, make mid-course corrections, and provide inputs to reduce variance against expectations.
  • Conduct prescription audits for Abbott and competitor brands.
  • Create and update customer lists of doctors and chemists in the required physical or electronic format.
  • Identify potential towns and appoint distributors and trade customers in line with the business philosophy.
  • Achieve monthly, quarterly, half-yearly, and yearly sales targets by promoting company products ethically.
  • Conduct science-based product discussions with doctors and chemists.
  • Organize CME camps according to division strategy and customer needs.
  • Carry out trade and clinic activations to build brand visibility.
  • Plan and conduct merchandising and sampling activities according to division strategy.
  • Support successful new-product launches by identifying and targeting customers, meeting them at predetermined intervals, conducting clinic and trade promotions, and providing feedback to the company.
  • Execute the customer management plan, including 100% doctor coverage, customer-call averages as specified by the division or therapy, market intelligence collection, and retailer-level inventory management calls.
  • Ensure Abbott brand visibility at retailer outlets.
  • Plan and attend retail meets and market blitzes to support sales growth.
  • Manage the distributor network and develop customer management plans.
  • Approve expiry-product credit notes for distributors under the manager’s control and recommend distributor appointments and credit limits.
  • Plan and execute resource utilization and participate in strategy execution review meetings.
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