About The Position

Reporting to the Regional Business Manager West – Farm Animal Business Unit, the Production Animal Specialist is responsible for achieving the annual sales and business objectives within his/her territory by coordinating the development, implementation and monitoring of the Territory Tactical Plans, ensuring alignment with Regional and National Business unit objectives. This includes developing and growing long-term relationships and sales opportunities for our company's Animal Health and technology products and services. This full-time position is based in Alberta. The ideal candidate would be located South of Calgary.

Requirements

  • Bachelor’s degree required, in Science, Business or related field.
  • Minimum 2 years of sales experience in the Animal Health/Agricultural Industry – equipment or technology.
  • Thorough understanding of the Feedlot and beef industry in Canada.
  • Solid understanding of disease epidemiology, therapeutics, prevention strategies, and stewardship/responsible use principles.
  • Proficiency in Microsoft office technology and related software.
  • Self-starter with a broad range of People, Business, and Strategic skills.
  • A valid driver’s license is required.
  • Ability to conduct needs analysis (for feedlots, veterinarians, or distributors), quantify economic impact, and present ROI tied to clinical and production outcomes.
  • Demonstrated ability to effectively use digital sales tools, such as CRM, tablet and mobile applications, teleconferencing, and remote demo platforms.
  • Ability to interpret and communicate insights from herd health dashboards, IoT sensors (e.g., behaviour, water/feed intake, environmental monitors), diagnostic platforms, and lab reports.
  • Proficiency with basic analytics: reading KPIs, tracking adoption metrics, evaluating treatment outcomes, and creating business cases for adoption.
  • Understanding of farm economics, supply chain, and distributor dynamics.
  • Understanding farm rhythms, seasonality, and the practical constraints of producers (labor, cash flow, weather).
  • Willingness to learn new technologies quickly and adapt sales approach based on customer feedback and evolving science
  • Strong oral and written communication, with proven presentation and facilitation capabilities
  • Negotiation skills and ability to influence
  • Skills in virtual selling, social/industry networking (e.g., producer groups, vet forums), and content-sharing (webinars, short videos).

Responsibilities

  • Collaborate cross-functionally with Sales, Marketing, Veterinary Services, Technology Solutions Support, and other commercial teams to drive business objectives.
  • Establish, maintain, and deepen relationships with key decision-makers, veterinarians, producers, and end‑user influencers within assigned accounts.
  • Develop and execute short- and long-term account plans to strengthen the company’s reputation as a trusted business partner while growing sales and market share.
  • Identify customer needs and deliver accurate, comprehensive product information through regular in-person and virtual calls with targeted dairy and beef veterinarians and producers.
  • Drive sales growth and market penetration by conducting effective customer engagement meetings and account reviews.
  • Identify customer networks and build strong, collaborative relationships with Key Opinion Leaders and community advocates across the territory.
  • Attend and actively participate in product training, sales training, conferences, conventions, and other industry events as required.
  • Analyze territory performance and optimize business potential through effective planning, prioritization, and execution of account strategies.
  • Manage customer and territory information using CRM and other territory management tools to ensure data accuracy and insights-driven decisions.
  • Complete all administrative responsibilities, including weekly activity reports, expense reports, and timely responses to client requests.
  • Conduct all activities in compliance with company Values and Standards, internal policies and procedures, industry guidelines, and all applicable laws and regulations.

Benefits

  • Eligibility to our discretionary short-term-incentive plan which fosters a pay-for-performance culture.
  • Contemporary rewards and benefit programs go beyond traditional medical plans and retirement programs, to create a flexible, inclusive workplace to support employee well-being, development and long-term success.
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