Product Strategy and Operations Associate

Roku•New York, NY

2h•$100,000 - $120,000•Hybrid

About The Position

Roku is seeking a Product Strategy and Operations Associate to join their Ad Product organization. This role is a hybrid strategy and execution function that partners with product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy across Roku's advertising portfolio. The team operates at the intersection of product development and business enablement, focusing on driving clarity, scalability, and alignment across initiatives from roadmap planning through launch execution. The associate will act as the go-to-market DRI for a defined product area, contributing to the definition and scaling of new ad experiences and solutions by researching market opportunities, competitive offerings, and advertiser needs. They will also drive launch operations, release coordination, and cross-functional alignment. The role serves as connective tissue between product development and business enablement, identifying operational gaps, synthesizing market feedback, and ensuring launches are commercially ready. Specific focus areas include Ad Experiences, Roku Exchange, or Performance, Data, & Measurement. The ideal candidate is curious about digital advertising and CTV, organized, eager to learn, and can translate complexity into clarity.

Requirements

1–3 years of experience in strategy and operations, management consulting, product marketing, program management, or equivalent practical experience, ideally within digital advertising.
Demonstrated interest and/or experience in advertising experiences, programmatic advertising, and/or advertising data and performance measurement is a plus — along with broader curiosity about digital advertising, ad tech, CTV/streaming, or media, and a willingness to develop deep domain expertise.
Comfortable operating as a directly responsible individual (DRI) for a defined workstream, balancing autonomy with close collaboration with senior PS&O and product leadership.
Analytical and detail-oriented, with an ability to structure ambiguous problems and support data-informed recommendations.
Strong communication skills with the ability to synthesize complex information into clear, actionable outputs.
Collaborative and proactive working style; comfortable navigating ambiguity and managing multiple workstreams simultaneously.
Comfortable using AI tools to increase productivity in research, developing presentations and briefing documents, and other professional tasks.

Responsibilities

Contributed to the definition and positioning of new ad experiences and solutions by researching competitive offerings, advertiser needs, and market dynamics; applying go-to-market frameworks that scale across Roku's advertising business.
Collaborate closely with internal and external partners to drive technical integrations that power Roku’s Ad products.
Partner with Product, Ad Sales, Operations, and Legal to unblock revenue opportunities by addressing compliance, go-to-market, pricing and packaging, and operational challenges.
Manage go-to-market readiness and release management for new ad products within your area, including alpha/beta coordination, commercial packaging, US and international launch support, and sales enablement materials that equip Ad Sales teams from day one.
Monitor post-launch performance against exit criteria, manage day-to-day operational needs, and synthesize market feedback into clear summaries that inform product roadmap discussions.