Product Specialist - BMW

Murgado Automotive Group•Barrington, RI

9d•Onsite

About The Position

BMW of Barrington is hiring immediately for a customer-focused automotive professional who can deliver an exceptional vehicle handoff experience, educate customers on features and technology, and support high satisfaction from purchase through follow-up. This role involves guiding customers through vehicle features, ensuring they understand operating features, warranty coverage, and delivery paperwork. The specialist will stay current on inventory, market conditions, and dealership campaigns, utilize CRM tools for customer follow-up, and perform vehicle deliveries. They will also escalate customer concerns, meet performance goals, greet showroom customers, and record lot traffic. The position requires a quick learner who can deliver a strong customer experience in a fast-moving dealership environment.

Requirements

Strong verbal and written communication skills with the ability to explain vehicle features, technology, and ownership information clearly.
Proven ability to create a positive, professional, and high-touch customer experience from delivery through follow-up.
Comfortable using CRM systems, virtual communication tools, and dealership technology platforms in a fast-paced environment.
Valid driver’s license with an acceptable driving record.
At least 5 years of driving experience.

Responsibilities

Guide customers through vehicle features, benefits, technology, and ownership information with confidence and professionalism.
Ensure every customer understands operating features, warranty coverage, and delivery paperwork before leaving.
Stay current on new and used inventory, vehicle locations, market conditions, incentives, and dealership/factory campaigns.
Use CRM tools to contact customers, schedule encore deliveries, and document follow-up activity.
Perform on-site and remote new and Certified Pre-Owned vehicle deliveries, including second delivery demonstrations (encore).
Send personalized welcome emails and make follow-up calls within three days of a new or CPO purchase to encourage engagement and schedule encore appointments.
Escalate customer questions, concerns, and open items to the appropriate sales or management team members.
Maintain daily, weekly, and monthly performance goals aligned with dealership objectives.
Greet and assist showroom customers as needed and support the management team with dealership traffic and showroom coverage.
Record all lot traffic, including customer name, email, and phone number, accurately and consistently.
Attend scheduled sales meetings, special events, and complete other assigned duties as needed.