Product Specialist II - B2B

REP Fitness•Westminster, CO

4h•$60,000 - $80,000•Hybrid

About The Position

As a Product Specialist II, B2B, you will own the strategy, execution, and performance of REP’s B2B online product experience for assigned categories or products. You will lead new product introductions (NPI), complex B2B projects (B2B Portal), and B2B site initiatives – driving timelines, coordinating cross-functional teams, and ensuring successful outcomes for commercial customers including commercial gyms, strength and conditioning facilities, military, government and first responders, education, hospitality, and corporate wellness accounts. This role operates at a higher level of ownership, defining merchandising strategy, landing page strategy, catalog/company-pricing configuration in Shopify B2B, and optimization roadmaps to improve account conversion, quote-to-order velocity, and the overall B2B customer experience.

Requirements

Ability to read, analyze, interpret, and effectively present information and answer questions on B2B e-commerce findings to both internal stakeholders (Sales, leadership) and commercial customers.
Ability to define problems, collect data, establish facts, and draw valid conclusions in a B2B environment with longer sales cycles and multi-stakeholder buying groups.
Proficiency in adding, subtracting, multiplying, and dividing in all units of measure using whole numbers, common fractions, and decimals. Capable of computing rates, ratios, and percentages, and of creating and interpreting bar graphs. Skilled in calculating figures and amounts such as discounts, tiered/contract pricing, freight, and percentages.
Proficiency in Shopify B2B, related Shopify apps, Excel, PowerPoint, Word, and Monday.
Proven track record of analyzing and interpreting data to provide actionable insights for improving B2B product performance.
Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms with a focus on B2B e-commerce metrics.
Hands-on experience with Shopify B2B (companies, catalogs, customer-specific pricing, quotes) and/or other B2B e-commerce platforms.
Strong quantitative and qualitative analysis skills with the ability to extract meaningful trends and patterns from large datasets in the context of B2B e-commerce.
Experience in collaborating with cross-functional teams including Sales, Account Management, creative teams, product development, and supply teams.
Solid understanding of B2B buyer behavior, multi-stakeholder purchasing, market trends, and the competitive landscape in the commercial fitness equipment space.
Knowledge of key performance indicators (KPIs) related to B2B e-commerce, such as account-level conversion rate, quote-to-order rate, average order value, account expansion/repeat purchase rate, and customer lifetime value.
Excellent communication skills with the ability to present data findings in a clear and understandable manner to both technical and non-technical audiences.
Proficiency in Microsoft Excel and other relevant data analysis tools.
Detail-oriented mindset with a focus on accuracy and precision in B2B data reporting, contract/tiered pricing, and website page management.
Bachelor’s degree (B.A.) from four-year college or university; or three to four years related experience and/or training; or equivalent combination of education and experience.
Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
Resourcefulness – Securing and deploying resources effectively and efficiently.
Collaborates – Building partnerships and working collaboratively with others – especially Sales and Account Management – to meet shared objectives.
Self-Development – Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Cross-functional – Ability to collaborate effectively with cross-functional teams, including Sales, Account Management, brand, product development, customer service, and operations.
Think like a customer – Ability to analyze and interpret B2B buyer behavior and help create a customer-centric online B2B purchasing experience.
Analytical – Ability to review and interpret data and provide actionable recommendations for improving B2B product performance and enhancing the overall B2B e-commerce experience.

Nice To Haves

B2B/commercial experience preferred.

Responsibilities

Advanced B2B Content Creation: Elevate the quality and impact of product content published on REP’s B2B e-commerce site – including spec sheets, commercial use-cases, warranty/lead-time information, freight details, and bulk-purchase guidance – while ensuring alignment with brand standards and B2B selling best practices.
Strategic Collaboration: Strengthen collaboration with cross-functional teams – including Sales, Account Managers, Product Development, Engineering, Customer Support, and Operations – to drive enhanced content creation and dissemination strategies across REP’s B2B channels.
Subject Matter Expertise: Deepen expertise in assigned commercial product categories, becoming the go-to resource for insights, trends, and recommendations that drive B2B product performance, account satisfaction, and repeat purchase behavior.
Advanced Data Analysis and Reporting: Utilize advanced analytics tools and techniques to analyze and interpret B2B e-commerce data – including account-level conversion, quote-to-order rates, average order value, account expansion, and customer lifetime value – extracting actionable insights to inform decision-making and optimize B2B product performance.
Strategic Planning and Execution: Contribute to strategic planning initiatives for B2B product launches, B2B site optimization, and commercial marketing campaigns, ensuring alignment with overarching business goals and the needs of B2B buyers.
Project Leadership and Website Development: Lead projects related to B2B website development and serve as an expert in Shopify B2B (companies, catalogs, customer-specific pricing, quote workflows), overseeing the implementation of innovative solutions and ensuring seamless execution.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization
LIFE-WORK balance