Product Marketing Specialist, ElevateIP
About The Position
Communitech is seeking a dynamic, detail-oriented Product Marketing Specialist to develop positioning, messaging, and go-to-market strategy for the ElevateIP program. Reporting to the Director of Marketing, this role will act as the product champion and customer advocate, translating program strategy into clear, compelling narratives that drive awareness, engagement, and participation. The specialist will collaborate closely with the ElevateIP team to launch learning tools, develop high-impact resources, and lead marketing campaigns aimed at helping companies understand the value of IP and how ElevateIP supports their growth. Communitech is a membership organization focused on helping tech companies start, grow, and succeed in Waterloo Region, fostering a strong community for founders, leaders, and teams. They work in-office five days a week to encourage collaboration and strong relationships within the tech ecosystem.
Requirements
- 2+ years of experience in product marketing, with exposure to positioning, messaging, or go-to-market.
- Demonstrated ability to quickly learn and navigate complex programs and translate them into clear, actionable communications.
- Strong understanding of traditional and emerging marketing channels.
- Strong communications and presentation skills.
- Critical thinker with strong problem-solving and research proficiencies.
- Excellent written and verbal communication skills.
Nice To Haves
- Experience with Google Suite, CMS, SalesForce, ActiveCampaign, Google Analytics, and Canva.
Responsibilities
- Own and execute the product marketing strategy for ElevateIP, including positioning, messaging, and value propositions aligned to program goals.
- Plan and deliver go-to-market campaigns that drive awareness, engagement, and program adoption.
- Create and manage marketing assets including website copy, blogs, case studies, whitepapers, and social content.
- Partner closely with the ElevateIP team to support the launch of new learning tools, resources, and program offerings.
- Conduct competitive and market research to identify insights, gaps, and opportunities.
- Track and analyze campaign performance, using KPIs and experimentation (A/B testing) to continuously optimize outcomes.
- Support and attend Communitech and ElevateIP events as required, occasionally outside of core working hours.
Benefits
- The annual base salary range is $50,000-$60,000.
- Possibility of extension until March 31, 2030.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
