Product Marketing Specialist

Booz Allen Hamilton•McLean, VA

1d•$77,600 - $176,000•Remote

About The Position

The Opportunity: We are seeking a highly motivated, detail‑oriented Product Marketing Specialist to join our Enterprise and Markets Product Marketing team. In this role, you will support the development, consistency, and execution of product marketing materials across the company. This position is ideal for someone who is passionate about storytelling, organization, and enabling go‑to‑market excellence. You will work closely with sector marketing leads, the Enterprise Marketing Lead, and cross‑functional partners in creative, events, and product teams to ensure our enterprise and market products show up with clarity, consistency, and impact. Due to the nature of work performed within this facility, U.S. citizenship is required.

Requirements

5+ years of experience in product marketing or integrated marketing
Experience writing and editing content
Experience with marketing tools or platforms such as Workfront, Salesforce, and design tools
Knowledge of marketing fundamentals, such as messaging, content, and GTM
Ability to synthesize information clearly
Ability to collaborate across teams and manage multiple tasks
Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment
Bachelor’s degree in Marketing, Communications, or Business

Nice To Haves

Possession of excellent communication, writing, and storytelling skills

Responsibilities

Partner with Sector Marketing Leads to support and review market product Go to Market (GTM) Kits, templates, messaging guidance, and creative direction.
Ensure materials follow company standards for positioning, audience clarity, and storytelling.
Help gather inputs, consolidate feedback, and support updates to ensure kits remain current and actionable.
Lead the ongoing sustainment and communication of the Product Marketing Playbook to help define clear standards for how to promote enterprise and market level products.
Help document processes, best practices, templates, and guidance used across the team.
Coordinate input collection from cross-functional contributors and maintain version control.
Lead ongoing communications about standard internally
Provide execution support for the Enterprise Marketing Lead across strategic initiatives, including Sales Kickoff (SKO) events, marketing plan activities, product storytelling materials, and campaign preparation.
Help track milestones, compile updates, and support logistics for events and marketing operations.
Assist with content drafting, light research, and asset organization as needed.