Product Marketing Specialist

Merrithew International Inc. • Toronto, ON

8d • Onsite

About The Position

Merrithew® is a global leader in mind-body education and equipment, founded in 1988, having trained over 80,000 instructors and partners worldwide. The company has developed six innovative education programs and an extensive line of professional and at-home equipment. Merrithew aims to inspire healthier lives through premium education and cutting-edge equipment, focusing on optimal fitness and wellness. The company's core values include Community, Passion, Boldness, Customer-Centricity, Accountability, and Innovation. The Product Marketing Specialist role is a new, full-time, permanent opportunity based in Scarborough, Ontario. This role is crucial for driving go-to-market initiatives for Merrithew's premium Pilates offering in a B2B environment. The specialist will execute product launches, campaigns, and sales enablement programs with precision and consistency, translating strategy into action by coordinating cross-functional inputs, managing timelines, and ensuring high-quality delivery of all go-to-market elements. The successful candidate will combine strong project management with a customer-first mindset to deliver compelling product narratives that resonate with studio owners and operators, supporting demand generation and revenue growth.

Requirements

• 2–3 years of experience in product marketing, marketing, or a related role
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Strong customer-first mindset, with the ability to view products and messaging through the lens of the end user and studio operator.
• Proven ability to manage projects across multiple stages, from concept through execution, while maintaining attention to detail.
• Excellent timeline and project management skills, with the ability to prioritize and deliver against deadlines.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across cross-functional teams.
• Proactive and self-motivated, with a willingness to take initiative and move work forward independently.
• Demonstrated ability to be agile and adaptable, with comfort navigating shifting priorities and pivoting when needed.
• High level of ownership and accountability, with a mindset of seeing projects through to completion and driving outcomes.
• Strong written and verbal communication skills, with a keen eye for tone, storytelling

Nice To Haves

• Interest in fitness, wellness, or Pilates is an asset.

Responsibilities

• Support the development and refinement of product positioning, value propositions, and messaging frameworks aligned to a premium brand.
• Help translate product features into clear, differentiated benefits tailored to studio owners, operators, and decision-makers.
• Ensure consistency of messaging across all touchpoints and channels.
• Assist in the planning and execution of product launches and updates, ensuring alignment across marketing, sales, and product teams.
• Coordinate campaign assets and timelines to support new product launches.
• Contribute to integrated marketing initiatives that drive awareness and demand within target segments.
• Develop high-quality sales tools, including pitch decks, product sheets, competitive comparisons, and case studies.
• Partner closely with sales teams to understand customer needs and refine messaging.
• Equip sales with compelling narratives that reflect the premium nature of the brand and offering.
• Work closely with internal teams to create and edit content that brings the product experience to life, including website copy, email campaigns, and other pieces.
• Collaborate with creative teams to ensure brand consistency and quality.
• Be part of conducting research to understand customer needs, industry trends, and competitive dynamics within the Pilates and fitness and wellness space.
• Gather and synthesize feedback from customers, prospects, and internal teams to inform messaging and product improvements.

Benefits

• Accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA)
• Barrier-free access workplace
• Equal Opportunity Employer
• Commitment to creating an inclusive environment for all employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees