Product Marketing Specialist
About The Position
Vermont Information Processing (VIP) is seeking a Product Marketing Specialist to join their growing Product Marketing team. This role is foundational to the company's Go-To-Market (GTM) engine, supporting a vast product portfolio within the beverage alcohol industry. The specialist will own messaging for core solutions, inform GTM plans, and collaborate with product leaders to shape the future roadmap. This position accelerates the company's ability to bring products and features to market, driving adoption, expansion, and pipeline. The role involves supporting the full product marketing lifecycle, from messaging and positioning to launch execution and sales enablement, working closely with product, sales, and demand generation teams to ensure commercial momentum with every release. This is an opportunity for an ambitious, revenue-minded marketer seeking high visibility, product ownership, and growth potential.
Requirements
- 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS
- Bachelor’s degree in marketing, business, communications, or related field
- Strong writing skills with the ability to translate technical features into buyer-facing value
- Analytical mindset — comfortable using data to test messaging and measure launch performance
- Experience working cross-functionally with product, sales, and marketing teams
Nice To Haves
- Familiarity with the beverage alcohol industry or three-tier distribution a plus
- Experience automating workflows and leveraging AI to streamline GTM processes is a major plus
- Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred
Responsibilities
- Support the development of positioning and messaging for VIP’s product portfolio, including AI-driven features, supplier tools, and distributor solutions
- Create sales enablement content — battlecards, objection handling, feature one-pagers— that helps reps win competitive deals
- Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
- Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
- Maintain VIP’s competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
- Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
- Partner with demand gen to develop campaign messaging for product-led campaigns
- Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel
- Write customer newsletters, blogs, white papers, and other lead-gen content as needed
Benefits
- Health Insurance
- Vision and Dental Expense Reimbursement
- 401k Match & Employer Contributions
- Life and Disability Insurance
- Health Savings and Flexible Spending Accounts
- Paid Parental Leave
- Discounted Gym Memberships
- Combined Time Off and Floating Holidays
- Flex and Hybrid Schedules
- On-site Child Care Center (VT)
- On-site Fitness Center (VT)
- On-site Health Clinic (VT)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
