Product Marketing Specialist, CareScout Services
About The Position
The Product Marketing Specialist will help drive awareness, adoption, engagement, and measurable growth for CareScout Services by executing product marketing initiatives, downstream campaigns, and channel programs across partner, customer, and sales enablement audiences. This role blends product marketing, campaign execution, customer insight, and cross-functional collaboration to support product launches, market expansion, ongoing engagement, and continuous optimization. As a Product Marketing Specialist at CareScout Services, you will support growth, adoption, and engagement of CareScout's services by helping execute product marketing and downstream campaigns across key business audiences and channels, including employers, partners, sales teams, and emerging channels. The ideal candidate will bring a strong product marketing mindset, an ability to translate customer and business needs into actionable campaigns, and hands-on experience executing marketing programs across digital, partner, sales enablement, and customer engagement channels. You will work closely with Marketing, Product, Sales, Strategy, Operations, Customer Experience, and Compliance to support successful product launches, stronger downstream engagement, and a consistent experience across channels.
Requirements
- 5+ years of experience in product marketing, with hands-on experience developing and executing downstream marketing campaigns, go-to-market initiatives, product launches, adoption programs, customer engagement campaigns, or integrated marketing programs.
- Experience supporting B2B, B2B2C, healthcare, financial services, insurance, service-based offerings, or partner-driven business models preferred.
- Strong product marketing foundation, including positioning, messaging, value proposition development, audience definition, and the ability to translate product value into clear marketing communications.
- Strong campaign execution skills across multiple channels, including sales enablement and customer communications
- Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
- Ability to collaborate effectively across internal and external partner teams and operate in a matrixed environment
- Excellent written, verbal, presentation, and storytelling skills
- Strong organizational and project management skills, with the ability to manage multiple priorities, coordinate cross-functional workstreams, and support timely execution.
- A test-and-learn mindset, with experience developing hypotheses, evaluating results, and applying insights to improve campaign performance and customer outcomes.
- Experience with CRM, analytics, marketing technology, reporting tools, and performance measurement preferred.
- Bachelor's degree or equivalent professional experience.
Responsibilities
- Support the development and execution of go-to-market plans and downstream marketing campaigns for CareScout services, partner-facing solutions, and customer engagement initiatives.
- Develop and execute targeted marketing campaigns that drive awareness, adoption, engagement, retention, and growth across priority audiences, channels, partnerships, and customer segments.
- Assist in the creation of positioning, messaging, value propositions, campaign assets, customer communications, and marketing materials that clearly communicate the benefits of CareScout Services.
- Translate product roadmaps, customer needs, market insights, and business priorities into clear, compelling, and actionable marketing campaigns and channel communications.
- Coordinate campaign execution across email, web, digital, social, partner marketing, sales enablement, and other downstream channels to support timely delivery and consistent customer experience.
- Partner with cross functional teams to support product launches, market expansion, onboarding, adoption, and customer engagement initiatives.
- Develop and maintain sales enablement materials, tools, messaging resources, and product marketing content that help Sales and partner-facing teams communicate CareScout Services' value proposition, product offerings, and engagement opportunities.
- Conduct and synthesize market insights to identify trends, opportunities, and recommendations for growth.
- Monitor campaign performance and use data, analytics, customer insights, and test-and-learn results to identify opportunities for optimization and continuous improvement.
- Stay current on marketing best practices, emerging channels, industry trends, competitive offerings, and the evolving long-term care marketplace, bringing forward new ideas and recommendations to improve marketing effectiveness.
Benefits
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
