Product Marketing Specialist

Victaulic • Easton, PA

4d • Onsite

About The Position

Aligned with the sales growth strategy, the Marketing Specialist – Commercial Mechanical is responsible for spearheading the strategic development and implementation of product launch strategies and go-to-market programs targeting the global commercial construction industry. Victaulic is seeking a strategic and execution-focused Product Marketing Specialist to lead product commercialization initiatives form concept through launch and lifecycle management. This role sits at the intersection of product, sales, engineering, and marketing, driving alignment and delivering impactful go-to-market strategies that fuel business growth. The ideal candidate is a dynamic individual with direct experience driving new product introductions, product positioning, and technical marketing for the B2B market.

Requirements

• College degree in marketing and/or communications desired
• 6+ years of experience in B2B marketing.
• Provide specific product commercialization examples
• Ability to develop strategic and innovative product positioning and go-to-market strategies
• Strong technical aptitude with ability to understand and communicate complex product features and specifications
• Robust collaboration and leadership skills with proven ability to influence cross-functional teams
• Excellent project management and organizational skills with experience managing multiple product launches simultaneously
• Strong writing, editing and proofreading skills for technical and commercial content
• Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress.
• Ability to clearly present complex information
• Ability to communicate and interact effectively with outside vendors, customers and sales force
• Ability to travel as needed -15% travel
• Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
• Ability to work independently when required as well as work well across regions/time zones as part of global team

Nice To Haves

• Construction industry experience desired, but not required.
• Canva and Photoshop skills desired.

Responsibilities

• Responsible for driving alignment with the Commercial Mechanical sales leaders and product management on product commercialization priorities
• Interface with local and global sales, product management, engineering, corporate and satellite marketing team members and business teams to develop product launch strategies, positioning, and go-to-market plans
• Lead comprehensive product commercialization initiatives from concept through launch and lifecycle management, ensuring alignment with market needs and business objectives
• Bridge internal and external resources to strategically lead and develop tactical product commercialization plans and drive them to completion. Tactical areas include but are not limited to product positioning, value proposition development, competitive analysis, technical documentation, public relations materials, sales tools, launch communications, and customer education programs and campaigns.
• Assist in development of annual and long-range product commercialization roadmap development, launch calendars and budgets
• Leverage market insights, competitive intelligence, and voice-of-customer to create clear and value-oriented product messaging that breaks through channel noise - partner with engineering and product management to translate technical features into customer benefits and compelling value propositions
• Ensure product messaging consistency and adherence to all corporate brand graphic standards and guidelines across all product touchpoints
• Monitor performance post-launch and gather feedback to inform continuous improvement and future product development
• Identify areas for operational improvement within responsibilities to support the company’s overall objectives

Benefits

• Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status. (Background checks may be required as part of our pre-employment process).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree