Product Marketing Specialist - Product Led Growth (PLG)

Illumio • Sunnyvale, CA

2d • $109,000 - $125,000 • Hybrid

About The Position

Illumio is a leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. The Product Marketing team at Illumio focuses on understanding the customer, technology, the ecosystem, market drivers, competition, and customer needs. This role is responsible for communicating product messaging and value to internal and external audiences. The Product Marketing Specialist will be part of a team responsible for developing positioning and differentiated messaging, defining go-to-market strategy, launching new solutions, and driving thought leadership for Illumio solutions. This role requires a proactive and hands-on approach to win the market.

Product Led Growth (PLG) is a strategic initiative at Illumio to accelerate time-to-value for Customers. In this role, you will team with the head of PLG product marketing to define the overall Web Trial and Marketplaces experience to be delightful and useful for new prospects and existing customers. This includes managing the journeys, including landing pages, email nurtures, and Trial assets such as blogs and videos. You will work closely with product marketing peers, the demand generation team, product management, within the Illumio Illumiverse community, directly with prospects, and the field.

Requirements

• Strong organizational, prioritization, project management and time management ability with a deadline focus.
• 2+ years of product marketing experience in companies focused on enterprise security, data center or cloud infrastructure.
• Strong right brain, left brain balance — analytical + creative.
• Demonstrated success of leading projects, launching products and driving product marketing activities.
• Excellent written and verbal communication skills.
• Proactive and driven to solve problems and find innovative solutions.
• Strong acumen about new technologies and commercial acumen in the software industry.
• Strong business acumen and the ability to forge and maintain relationships.
• Exceptional communication skills including the ability to influence, guide, and work with senior executives to achieve joint objectives.
• Experience of working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery.
• Strong technical skills and experience.
• Demonstrated problem solving ability and attention to detail to deliver high-quality output.
• Ability to collaborate and communicate effectively across multiple time-zones.

Responsibilities

• Define and create the total prospect experience from researching a problem to the different phases of a demo and Trial experience.
• Communicate value propositions to sales teams and develop sales materials and tools that support the selling process.
• Plan Trial updates for the go-to-market launch strategy for new releases, and manage the cross-functional implementation of the plan.
• Learn about other Trial experience best practices from other vendors, understand customer and prospect needs, and be a knowledgeable authority on competition, articulating value and differentiating solutions.
• Partner in demand generation activities with Marketing teams.
• Maintain constant communication flow with internal groups, including Marketing, Product Management, Sales, and the office of the CTO.
• Develop key product assets: written collateral, presentations, solution/demo videos, social media activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed