Sr. Product Manager, Growth (PLG)

Klaviyo • Boston, MA

10h • $136,000 - $204,000

About The Position

The Senior Product Manager will help define and accelerate Klaviyo’s product-led growth strategy, creating seamless customer experiences across the product lifecycle. The role sits at the intersection of product experience, growth, and monetization, and owns initiatives that help customers progress from signup to activation, discover and adopt additional capabilities, and expand their relationship with Klaviyo through self-service experiences.

The position focuses on sustainable growth through meaningful customer value, reduced friction, and experiences that help customers get started, see results, and grow. The Senior Product Manager partners with engineering, design, analytics, marketing, finance, and go-to-market teams to identify opportunities, shape strategy, and deliver measurable business impact. The role also helps scale Klaviyo’s self-service business as its product portfolio and customer base grow.

Requirements

• 3–5+ years of product management experience; ideally, experience driving product-led growth, activation, conversion, or monetization in a B2B SaaS or subscription-based business.
• Strong product and UX instincts and demonstrated ability to simplify customer journeys and build intuitive, high-quality experiences that drive adoption and engagement.
• Understanding of product-led growth fundamentals and experience improving meaningful business metrics through product improvements.
• Analytical ability to define success metrics, interpret behavioral data, identify opportunities, and use experimentation to inform decisions.
• Customer-first mindset and experience using research, feedback, and product usage insights to understand customer needs and inform a roadmap.
• Understanding of how product experience and monetization intersect, including tradeoffs among friction reduction, customer value, and revenue growth.
• Experience working closely with engineering and design teams to ship impactful products while balancing speed, quality, and scalability.
• Comfort operating in ambiguity, identifying opportunities without a predefined playbook, and executing with a bias for action.
• Ability to influence cross-functional stakeholders, communicate a clear product vision, and align teams around measurable outcomes.
• Builder mindset, including curiosity, creativity, ownership, willingness to challenge assumptions, and commitment to improving customer experience.

Nice To Haves

• Experience owning product-led growth initiatives at a high-growth B2B SaaS company with both self-service and sales-assisted customer journeys.
• Experience with subscription monetization, pricing and packaging, billing, checkout, or self-service upgrade experiences.
• Familiarity with growth experimentation, funnel analytics, cohort analysis, and tools for understanding customer behavior and product performance.
• Experience building onboarding, activation, or expansion experiences for complex, multi-product SaaS platforms.
• Background in martech, ecommerce, CRM, or other data-driven SaaS products.
• Experience leveraging AI-powered tools and emerging technologies to accelerate product development, experimentation, or customer value delivery.

Responsibilities

• Own product-led growth initiatives across signup, onboarding, activation, conversion, retention, and expansion, improving customer experience and business outcomes.
• Optimize self-service journeys by identifying and removing friction in product discovery, account setup, trial experiences, purchasing, and upgrades.
• Build onboarding and activation experiences that help customers understand Klaviyo’s capabilities and achieve value quickly.
• Develop in-product experiences that support conversion and monetization by helping customers understand plans, evaluate capabilities, and upgrade or expand usage.
• Partner on pricing, packaging, and billing experiences so customers can understand, purchase, and manage subscriptions as their businesses grow.
• Develop hypotheses, design and evaluate experiments, and apply insights to product improvements that support sustainable growth.
• Define and measure growth outcomes, including activation, trial-to-paid conversion, feature adoption, retention, expansion, and revenue impact.
• Use customer insights and behavioral data to identify friction and prioritize opportunities based on customer and business impact.
• Collaborate across product and go-to-market teams to connect self-service and sales-assisted growth motions across customer segments and stages of maturity.
• Develop and execute a product roadmap balancing near-term growth opportunities with longer-term scalable, customer-centric product investments.

Benefits

• The total compensation package may include participation in the company’s annual cash bonus plan, variable compensation for sales and customer success roles, equity, and sign-on payments.
• Comprehensive health, welfare, and wellbeing benefits based on eligibility.
• Generous benefits are mentioned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed