Product Marketing Specialist - Industrial Automation

AVEVA•Houston, TX

1d•$74,700 - $124,500•Hybrid

About The Position

AVEVA is hiring an entry-level Product Marketing Specialist to join a globally-distributed team focused on our market-leading PI System products for industrial operations. We are looking for people who are passionate about industrial technology, have experience in the B2B software industry, are self-motivated and want to build a career in product marketing.

Requirements

Excellent communication skills
A growth mindset
Ability to think creatively to translate technical features and functions into business value
2+ years experience in a B2B organization
Technology/software/marketing experience a plus
Proficient in Microsoft Office, specifically Word and PowerPoint
Excellent written, oral and visual storytelling communication skills.
Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail.
Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products and their benefits to life.

Nice To Haves

Experience with operations technology, historian software, SCADA, HMI, control system, edge, IIoT or data visualization software preferred
Experience with manufacturing, infrastructure, smart utilities, or heavy industries a plus

Responsibilities

Create buyer personas by understanding customer pain points
Develop competitive intelligence by researching other solutions
Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools
Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.
Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process
Develop sales tools and programs that align to the buyers' journey