Product Marketing, Specialist, Fraud
About The Position
The Product Marketing, Specialist, Fraud, reporting to the Leader, Product Marketing – Fraud and Verification, supports the development and execution of B2B marketing strategies for Interac’s new fraud prevention solutions. This role plays a key part in establishing the product narrative, shaping early go-to-market activity, and coordinating marketing programs that engage financial institutions and enterprise partners. The ideal candidate brings hands-on B2B marketing experience, strong collaboration skills, and curiosity to help build an emerging product category from the ground up.
Requirements
- 3 plus years of experience in B2B marketing, ideally in financial services, fintech, product management or fraud prevention.
- Strong project management, organizational, and communication skills.
- Ability to translate complex concepts into clear business language.
- Analytical and data-driven, with experience measuring and improving marketing performance.
- Collaborative and proactive, with comfort working in evolving, cross-functional environments
Responsibilities
- Help define and articulate the product story and value proposition for Interac’s fraud prevention solutions.
- Translate technical details into clear, compelling materials for business audiences.
- Maintain and evolve core messaging and positioning documents.
- Coordinate integrated marketing deliverables across digital, content, and events.
- Manage briefs, timelines, and agency collaboration to ensure alignment and quality.
- Support campaign launches and toolkit creation for internal and external use.
- Partner with product, sales, communications, and research teams within agile squads to align marketing efforts with business priorities.
- Contribute to planning and review sessions, ensuring marketing reflects current product strategy.
- Conduct market and competitor research to inform positioning and campaigns.
- Gather and synthesize customer insights to refine go-to-market approaches.
- Track marketing KPIs and summarize results to guide optimization.
- Monitor market trends and competitor activity to support continuous improvement.
- Develop presentations, one-pagers, and case studies to support sales and partner conversations.
- Keep internal teams equipped with current messaging and materials.
Benefits
- Generous vacation and wellness days
- Comprehensive employer-paid benefits coverage
- Market-leading employer-funded RRSP program
- Flexible hybrid work model
- Free and confidential 24/7 employee & family assistance program
- Pregnancy and parental leave top-up
- Charitable donation matching with United Way
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
