Product Marketing Senior Manager

SonicWall

4d • Remote

About The Position

SonicWall is seeking a Senior Product Marketing Manager to lead go-to-market strategy and execution for its Endpoint Detection and Response (EDR) and Threat Protection product lines, as well as other assigned products. This role is crucial for driving the success of SonicWall's Technology Alliance Partner Program, ensuring that partner value propositions and joint go-to-market plans lead to tangible pipeline and revenue growth. The position also requires a working knowledge of SonicWall SonicSentry, the company's Managed Security Services (MSS) business, to ensure consistent messaging and cross-functional alignment where these offerings intersect. The Senior Product Marketing Manager will be responsible for developing positioning and messaging, managing product launches, creating sales and channel enablement tools, and acting as a subject-matter expert to translate complex security technology into clear, customer-focused value. This is a hands-on, individual contributor role focused on direct execution in close collaboration with product management, engineering, sales, and channel teams.

Requirements

• 6-8 years of product marketing experience, with meaningful time at a B2B security or technical software company; experience with EDR/endpoint security, threat protection, or network security strongly preferred.
• Demonstrated ownership of go-to-market strategy and execution for at least one product line or service offering, from launch through lifecycle.
• Strong knowledge of the security market, including EDR/XDR, endpoint threat protection, and firewalls, plus emerging categories such as Zero Trust and SASE; working familiarity with managed security services (MSS) a plus.
• Excellent written and verbal communication skills; able to translate complex technical concepts into business-oriented value propositions for both technical and non-technical audiences.
• Proven ability to independently build sales enablement content — pitch decks, battlecards, training — that drives measurable sales results.
• Strong analytical and business skills; comfortable using data to prioritize initiatives and measure marketing effectiveness.
• Self-motivated with the ability to manage multiple priorities and drive projects to completion across cross-functional teams without direct authority.
• Willingness to travel to visit customers, prospects, and partners as an essential part of the role.
• Bachelor's degree in Marketing, Business, Engineering, or a related field required.

Nice To Haves

• Experience building or running technology alliance or channel partner marketing programs.
• Prior professional experience in product management or another strategic technical role.
• MBA or other advanced business degree.
• Strong grasp of current market trends and emerging technologies in cybersecurity.

Responsibilities

• Own go-to-market strategy for EDR/Threat Protection and other assigned product lines, including value propositions and positioning tailored to target markets, buyer personas, and vertical/compliance requirements.
• Conduct ongoing competitive research and maintain subject-matter-expert-level understanding of competitors' strengths, weaknesses, and market moves across EDR/XDR, endpoint security, and other owned product lines.
• Partner with product management and engineering to translate technical capabilities into differentiated customer-facing messaging and business value propositions.
• Maintain working knowledge of SonicWall SonicSentry (MSS) sufficient to support cross-sell messaging, answer sales/partner questions, and keep positioning consistent across the endpoint and MSS portfolio.
• Plan and lead product launches end to end for endpoint and other owned product lines — coordinating cross-functional stakeholders across product, engineering, sales, and support to execute the launch cycle and drive adoption.
• Build sales enablement assets, including pitch decks, battlecards, objection handlers, competitive comparisons, and training materials for direct and channel sales teams.
• Produce thought-leadership and demand-generation content — blogs, whitepapers, eBooks, videos, and web content — that positions SonicWall as a leader in endpoint security and the other product lines you own.
• Own the marketing strategy and success metrics for the Technology Alliance Partner Program, ensuring partner value propositions, co-marketing assets, and joint go-to-market plans drive measurable partner and pipeline growth.
• Build and maintain strong working relationships with alliance partners to support joint go-to-market execution and co-selling motions.
• Develop deep customer and partner knowledge through market research, segmentation and persona development, customer interviews, and internal business metrics.
• Identify and evaluate new market opportunities, industry compliance requirements, and emerging threats relevant to endpoint security and your other owned product lines, and recommend appropriate marketing activity.
• Define and track success metrics for launches, campaigns, and the partner program; report on performance against targets.
• Continuously test, measure, and refine messaging, campaigns, and enablement materials based on results and field feedback.

Benefits

• Equal opportunity employer
• Commitment to creating a diverse environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior