Senior Product Marketing Manager

Talkiatry•,

7d•$160,000 - $185,000

About The Position

Talkiatry is seeking a Senior Product Marketing Manager to join their growing team. Product Marketing at Talkiatry has three core functions: owning the positioning, messaging, and go-to-market of Talkiatry's clinical services and patient-facing product; owning patient research and representing the voice of the patient across key audiences, serving as the marketing team's liaison across the organization for patient marketing; and coordinating the execution of patient launches with teams across Talkiatry. Reporting to the Director of Product Marketing, this role will serve as the marketing team's primary conductor for patient-facing product marketing across the company. The Senior Product Marketing Manager will collaborate closely with cross-functional partners across Talkiatry, including Product, Clinical, Operations, Creative, and other Marketing teams, and work with channel owners to bring patient launches and updates to market. This role will help build and scale the patient product marketing function, owning the positioning, messaging, and go-to-market that connect Talkiatry's services and patient experience to the people they serve. The ideal candidate is a strategic thinker with proven expertise in product positioning, patient-centric messaging, and market research. They excel at synthesizing insights into impactful, patient-focused storytelling, and they have a track record of using data-driven insights to optimize user journeys, enhance engagement, and elevate brand experiences.

Requirements

4-6+ years in product marketing or consumer marketing roles, ideally within health tech and/or high-growth consumer technology organizations.
Deep expertise in go-to-market strategy, product positioning, and developing messaging.
Strong market and audience research skills, both quantitative and qualitative, with the ability to represent the voice of the patient across the business.
Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages.
Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation.
Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance.
Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively.
Bachelor's degree required

Nice To Haves

Master's degree preferred

Responsibilities

Drive end-to-end launch planning and execution for new product features, clinical service offerings, new lines of business, and patient experience enhancements, partnering closely with channel partners to drive adoption.
Represent the voice of the patient by conducting and synthesizing both quantitative and qualitative research across our key patient audiences, ensuring patient insights are integrated into our marketing, clinical, and product strategies.
Build and maintain a deep understanding of the patient audience, the mental health care landscape, and the competitive set to inform positioning and go-to-market.
Collaborate cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys and integrate patient-focused initiatives into broader marketing campaigns and storytelling efforts.
Partner with Marketing teams to create patient-facing materials, including emails, website updates, help articles, and other educational resources.
Track and analyze marketing metrics such as patient engagement, brand awareness, and service adoption, using data-driven insights to inform Talkiatry's GTM priorities.