Product Marketing Senior Manager
About The Position
The Product Marketing Senior Manager supports Verizon Business Group’s Advanced Solutions product portfolio, which provides high-performance network solutions for connectivity and applications used by customers globally. Within the marketing organization, this role serves as the primary point of contact and subject matter expert for portfolio products, supporting strategy development, collateral creation and review, and other activities that contribute to product success. Working with Product Management and teams across marketing, sales, and solutions architecture, the role develops product and portfolio value propositions, customer outcomes and benefits, market differentiation, and channel and digital activation strategies. It uses market data, customer and prospect analytics, customer personas, and other insights to inform launch strategies for new and existing products. The position leads product and portfolio marketing plans, independent marketing research, customer collateral and product assets, and differentiated positioning to accelerate revenue and bookings. It also develops and executes strategies for growth and retention across Global Enterprise, Public Sector, and Business Markets; supports cross-sell and upsell opportunities and cross-portfolio messaging; and oversees project management for product launches and related marketing activities. The role is hybrid, with work from home and at least three days per week in an office, as determined by the manager. Travel is required.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Product marketing or strategy experience using market research and/or data analytics.
- Experience creating and executing marketing collateral and/or sales enablement.
- Willingness to travel.
Nice To Haves
- Master’s degree.
- Product lifecycle and/or product placement experience.
- Strategic consulting experience with a business development and marketing focus.
- Experience using AI tools.
- Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
- Experience with wireline connectivity products and understanding of voice connectivity solutions and strategic connectivity products (network connectivity products).
Responsibilities
- Serve as the marketing organization’s primary point of contact and subject matter expert for products in the Advanced Solutions portfolio.
- Assist with strategy formulation, collateral creation and review, and other activities supporting the product portfolio.
- Partner with Product Management, segment marketing, sales, and solutions architects to develop product and portfolio value propositions, customer outcomes and benefits, market differentiation, and channel and digital activation strategies.
- Use market data, customer and prospect analytics, customer personas, and other insights to develop launch strategies for new and existing products.
- Partner with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners.
- Conduct independent marketing research, develop marketing plans, and create customer collateral and product assets using segmented value propositions.
- Develop differentiated positioning to accelerate product revenue and bookings.
- Develop and execute marketing strategies to drive growth and retention across Global Enterprise, Public Sector, and Business Markets.
- Develop marketing strategies that strengthen the brand, defend revenue, and drive sales.
- Collaborate with partner teams to promote cross-sell and upsell opportunities and reinforce cross-portfolio messaging and comprehensive solution sales.
- Oversee project management for product launches and other marketing activities to accelerate revenue, improve customer services, and deliver results for Verizon.
Benefits
- Medical, dental, and vision coverage.
- Short- and long-term disability insurance.
- Basic and supplemental life insurance.
- AD&D insurance.
- Identity theft protection.
- Pet insurance.
- Group home and auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company-paid holidays per year and up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- Other incentives and an award-winning total rewards package.
- Potential premium pay, such as overtime, shift differential, holiday pay, and allowances, depending on the role.
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
