Product Marketing Senior Manager - HVAC

GE Appliances, a Haier company•Louisville, KY

2d•Onsite

About The Position

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. GE Appliances is seeking a Product Marketing Senior Manager – HVAC, to lead the commercial marketing strategy for the HVAC portfolio, partnering with Market Insights, Product Management, Brand, Merchandising, Pricing, Sales, and Customer Service to drive business outcomes. You will lead cross-functional commercialization across Retail, Contract, and Pro/HVAC channels, ensuring HVAC priorities are embedded in NPI and delivering go-to-market programs that drive revenue, share, and growth.

Requirements

BA/BS degree from an accredited university or college, or equivalent experience.
Minimum of 7 years of Sales, Commercial/Marketing, National Account, or other relevant experience.
Experience leading or supporting go-to-market strategy, product launches, or commercialization efforts.
Experience working cross-functionally in a matrixed organization, partnering with teams such as Product Management, Sales, Brand/Marketing, and Pricing.
Demonstrated ability to translate customer, market, or competitive insights into actionable business strategies.
Experience developing marketing or sales enablement materials across multiple channels (e.g., retail, digital, distributor, or contractor networks).
Strong project management experience, with the ability to manage multiple priorities and deliver high-quality work on time.
Subject Matter Expertise: Demonstrates profound knowledge and expertise in a complex area, serving as a recognized authority within the organization, and operating with minimal oversight from management.
Exhibits a high level of attention to detail.
Strategic Contribution: Plays a pivotal role in developing goals and operational plans for the function, leading moderate to significant improvements to processes, systems, or products that directly impact the achievement of organizational results.
Advanced Problem-Solving: Exhibits advanced problem-solving skills, adept at tackling difficult and complex challenges with ingenuity, analytical thinking, and strategic insight.
Influence and Leadership: Wields a high degree of influence over stakeholders outside the job function, shaping policies, practices, and procedures through persuasive communication and effective leadership. Ability to integrate and drive action across multiple functions
Coaching and Delegation: Successfully achieves work objectives by coaching, reviewing, and delegating tasks to other professionals, fostering their growth and development within the organization.
Deep Knowledge and Specialization: Possesses extensive and specialized knowledge of the job area, acquired through advanced education and significant experience, often recognized as a specialist within the discipline.
Systems Knowledge: Proficiency in Microsoft Office Suite and ability to learn design or product line specific programs.

Nice To Haves

Experience in HVAC, durable goods, consumer products, or other relevant adjacent industries.
Experience working with external agencies, vendors, or creative partners.
Experience supporting or leading merchandising, digital content strategy, or product information management (PIM) systems.
Familiarity with multi-channel or omni-channel go-to-market models (e.g., retail, e-commerce, distributor, contractor/pro channels).
Experience contributing to or influencing product positioning, pricing, or portfolio strategy.
Exposure to demand generation activities such as trade shows, training programs, or field sales enablement.
Working knowledge of Adobe, Photoshop, Salsify and other creative design suite products

Responsibilities

Lead cross-functional commercialization efforts across Consumer Operations and Commercial teams for HVAC, ensuring alignment and execution across Retail, Contract, and Pro/HVAC channels.
Define and execute channel-specific merchandising strategies across Contract, Pro, digital, and brand touchpoints to optimize customer experience and conversion.
Synthesize industry, competitive, and homeowner insights to inform product positioning and go-to-market strategy.
Partner with Product Management and agencies to lead commercialization for NPI and existing products, ensuring high-quality, on-time delivery of go-to-market assets.
Own go-to-market planning and field enablement for new product launches, including development of sales tools and communication packages.
Ensure consistent, compelling messaging across the HVAC portfolio and across in-store and digital channels.
Lead content strategy and asset management processes for HVAC products across systems and channels.
Oversee development of product content (imagery, features & benefits, specifications, and descriptions) and ensure accuracy and consistency across systems (e.g., MDM, MML).
Lead development of sales and marketing collateral across Retail, Contract, and Pro/HVAC channels, including full-line catalog coordination.
Ensure integrated execution of marketing, sales, and training materials across print and digital channels, tailored to distinct customer segments.
Support planning and execution of trade shows, conferences, and training initiatives.