Product Marketing Manager

ABB•New Berlin, WI

7d•Onsite

About The Position

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Head of Product Management __ ABB INC. Product Marketing Manager - AC Modules and DC Drives Job Description: Product Marketing Manager - AC Modules and DC Drives positions offered by ABB INC. (New Berlin, Wisconsin).

Requirements

Requires a bachelor’s or foreign equivalent degree in electronics engineering, electrical engineering, or a related field and 3 years of experience working in sales, marketing, and product management.
Must have 3 years of experience in each of the following: o Working with variable speed drives in the Oil and Gas, Mining, Power Generation, Water Treatment, or HVAC industries; o Applying detailed dimensioning approaches for VFD selections to both simple and complex applications; and o Evaluating variable speed drives and their effects on line-side harmonics, heat loss and efficiency, and motor compatibility based on the drive topology.
Must be willing to travel 30% (domestic and international).

Responsibilities

Own the technical and market specifications for the product and determine a product business plan that supports sustainable growth.
Lead life cycle management process for the US market, planning appropriate measures (e.g., enhancements, cost reductions, phase-outs).
Collaborate with internal Marketing and Sales teams to define the marketing plan, including marketing communication activities, product value propositions, and product positioning, as well as training activities and sales initiatives.
Lead market intelligence analysis, collaborating with Sales, Business Development, and SMEs to define forecast and product planning.
Define and understand the US market segmentation and related product, system, and service positioning.
Identify potential gaps in the portfolio and new market, segment, and application opportunities.
Responsible for product profitability and margins.
Own sales and factory FCMs (when applicable) to ensure profitability and maintain competitive market pricing.
Provide the pricing teams, sales support, and inside sales with updated pricing and is responsible for ensuring profitability in special sales deals.
Collaborate with BDMs and Sales in positioning ABB Drive Modules with new and existing System Integrators, Panel Builders, and OEM’s by providing technical and marketing product collateral documentation, access, and understanding of knowledge portals, training, and product value proposition.
Monitor and identify the development of local market trends for standards and compliances, updating the Global Product management team on possible development needs.
Collaborate with Motion Services for customer product training in ABB University, keeping them updated with new product launches, features and certifications that are available.