Product Marketing Manager - MDR

Arctic Wolf • Remote - USA - Minnesota, MN

1d • $63,000 - $205,000

About The Position

Arctic Wolf seeks a Product Marketing Manager who is passionate about explaining business value and has a can-do attitude with infectious energy. This candidate takes pride in their storytelling skills and thinks deeply and thoughtfully about messaging and positioning, B2B cybersecurity trends, and market research. They push themselves to get better every day and are expected to lead market growth at Arctic Wolf by speaking to customers, creating personas, and launching products and promotions. Cross-functional work is a key aspect of this role.

Requirements

• Strong grasp of cybersecurity principles and enterprise IT infrastructure.
• Proven experience taking products from conception to market launch in the cybersecurity industry.
• Ability to be flexible on a day-to-day basis with task priority and manage parallel deliverables effectively when required.
• Superior project management and presentation skills.
• Excellent verbal and written communication skills.
• Demonstrated success marketing to and through a partner channel.
• 3+ years of B2B cybersecurity product marketing.
• Ability to travel, passport required.

Nice To Haves

• 1-2 years of experience in Security Operations solutions as a product marketer.
• Direct Experience with Managed Detection and Response (MDR) solutions.
• Bachelor’s degree in engineering, English, social sciences, business, marketing, or related field.
• MBA a plus.

Responsibilities

• Translate technical concepts into meaningful business value for a cybersecurity audience.
• Develop value-based stories that catch a buyer’s attention.
• Develop solution positioning and corresponding messaging that uniquely differentiates the company versus the competition.
• Uncover who buyers are, how they buy, and their buying criteria, and translate this knowledge into helpful content to enable across company teams.
• Lead Go-To-Market product launches for maximum business success, especially across Sales, Marketing, and Partners, working with Product Management and Program Management.
• Manage launch plans and timelines, communications, training, sales enablement, and deliverables for solutions.
• Deliver compelling content to empower marketing and sales, including collateral like datasheets, solution briefs, blogs, and presentations.
• Enable sales with talk tracks and internal tools to support the selling process.
• Leverage deep industry experience in cybersecurity and Managed Detection and Response (MDR) and strategic planning to develop an actionable vision and execute growth strategies for MDR.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• RRSP and 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level