Product Marketing Manager

Talentgrator

5d • Remote

About The Position

We are seeking a Product Marketing Manager to own product positioning and messaging, define and refine ICP and target segments, and plan and execute go-to-market (GTM) strategies. This role involves close collaboration with the Product team on launches and feedback loops, partnering with Performance Marketing to build and optimize funnels, and improving lead quality and conversion (MQL → SQL). You will also be responsible for creating sales enablement materials (decks, use cases, messaging) and ensuring alignment between Product, Marketing, and Sales.

Requirements

• 1+ year in Product Marketing / B2B Marketing
• Background in tech / iGaming / fintech / affiliate
• Proven track record of launching products or features (GTM)
• Define ICP and segmentation
• Develop value proposition and positioning
• Conduct customer research (custdev, interviews)
• Analyze market trends and competitors
• Translate product features into customer value
• Strong understanding of B2B funnels and customer journey
• Ability to work with data and optimize conversion
• Cross-functional collaboration (Product, Performance, Sales)

Responsibilities

• Own product positioning and messaging
• Define and refine ICP and target segments
• Plan and execute go-to-market (GTM) strategies
• Work closely with Product team on launches and feedback loop
• Partner with Performance Marketing to build and optimize funnels
• Improve lead quality and conversion (MQL → SQL)
• Create sales enablement materials (decks, use cases, messaging)
• Ensure alignment between Product, Marketing, and Sales

Benefits

• Competitive salary
• A friendly and creative atmosphere
• Opportunities for professional growth and development
• Flexible working hours and remote work options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed