Product Marketing Manager

Odaia Intelligence Inc.•Toronto, ON

4d•CA$80,000 - CA$120,000•Remote

About The Position

As Product Marketing Manager, you will own the positioning and go-to-market execution for ODAIA’s Field Intelligence product. You will sit at the intersection of product, sales, and the market – translating AI capabilities into compelling stories that resonate with pharma commercial buyers, and equipping our commercial team with the content and tools they need to win. This role rewards curiosity, sound judgment, and strong communication skills. It’s a strong opportunity for someone early in their career who wants meaningful ownership and exposure to product marketing within life sciences and AI.

Requirements

2–4 years of experience in product marketing, content marketing, sales enablement, or GTM strategy – ideally within a B2B SaaS, life sciences, or analytics environment
Proven ability to translate complex technical or strategic concepts into clear, compelling narratives that resonate with executive buyers
Experience contributing to or supporting go-to-market programs, product launches, or enablement builds in a fast-moving environment
Strong writing, editing, and visual storytelling skills – you can produce a polished executive deck and a crisp battlecard with equal confidence
Ability to absorb market intelligence from the field and quickly convert it into actionable content, competitive positioning, or messaging updates

Nice To Haves

Familiarity with the pharma commercial landscape – including Sales Force Effectiveness (SFE), omnichannel strategy, Next Best Action (NBA), and HCP targeting is a strong asset
Understanding of consultative selling motions and what it takes to support sales teams engaging VP and C-Suite buyers in complex enterprise environments
Strong judgment and the ability to simplify complex ideas into clear, credible messaging
Clear, concise communicator who values substance over buzzwords
Naturally curious and commercially minded, with an interest in how pharma teams actually speak, operate, and make decisions
Open to feedback, quick to iterate, and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment
Self-starter who thrives in a lean, highly autonomous environment
Hands-on experience leveraging AI tools and agentic workflows to accelerate content production

Responsibilities

Develop and maintain positioning and messaging for ODAIA’s Field Intelligence product across target pharma segments and buyer personas
Translate ODAIA’s AI capabilities – predictive HCP scoring, territory intelligence, omnichannel signal detection – into executive-ready commercial transformation stories, shifting language from “features” to “commercial impact”
Build and maintain a library of sales collateral including pitch decks, one-pagers, battlecards, objection-handling guides, and ROI frameworks tailored to each segment
Develop before-and-after storyboards, self-assessment tools, and benchmark evidence to support the commercial transformation narrative
Support go-to-market planning for new Field Intelligence features and releases – coordinating across product, sales, and customer success to ensure launches drive adoption and pipeline impact
Monitor how competitors position their offerings, and maintain updated battlecards and competitive positioning guides that sharpen ODAIA’s differentiation
Develop segment-specific campaign briefs and ICP-aligned content that supports MQL velocity within target territories
Help build the segment moat by developing vertical-specific use cases, customer proof points, and ROI evidence that make ODAIA the undeniable choice in pharma commercial transformation
Collaborate with Life Cycle Marketing to develop speaker materials, event content, and post-event follow-up assets that convert attendance into pipeline
Contribute to the onboarding experience for new commercial hires – supporting structured ramp programs that cover Field Intelligence product knowledge, pharma commercial context (SFE, NBA, omnichannel), and consultative selling methodology
Help develop training materials, playbooks, and reference guides that enable Commercial Principals and BD Associates to engage confidently at the VP and C-Suite level
Maintain and continuously improve a centralized enablement hub – content repository, training library, competitive intelligence – that keeps the entire GTM team equipped and current
Collaborate with Commercial Principals and the Managing Principal to capture wins, objections, and market signals – feeding those learnings back into updated content and messaging